In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the ever-growing battle of YouTube vs audio in the podcasting world. Discover why YouTube is now the top platform for podcast listening hours, and how visual storytelling and short-form content can drive massive organic growth.

Whether you're a new creator deciding between formats, or a seasoned podcaster wondering if it’s worth switching on the camera, this episode breaks down discoverability, audience behaviour, and revenue differences between audio and video podcasts. Learn how to use platforms like Spotify for Podcasters, YouTube Shorts, and social media to expand your reach and turn passive listeners into loyal subscribers.

What You'll Learn in This Episode:

• The pros and cons of YouTube vs audio-only podcasting

• How to drive discoverability using short-form content

• Why video podcasts may grow faster than audio-only

• How platforms like Spotify and YouTube recommend your show

• Revenue comparisons (CPM) between audio and video monetisation

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. YouTube is now the #1 platform for podcast listening hours.

2. Discoverability is driven by short-form content like Reels, Shorts, and TikToks.

3. Audio-only podcasts can still thrive, but video offers greater reach.

4. CPMs can vary massively: $2 (meme content) to $32 (business podcast).

5. You can grow separate audiences on both platforms—video doesn’t cannibalise audio.

6. Always test and measure what format works best for your audience.

Recommended Tools & Resources:

• Spotify for Podcasters – Use video + short-form clips for better discovery.

• YouTube Studio – Track analytics and reach using Shorts and long-form uploads.

• Opus Clip & CapCut – For repurposing long episodes into high-impact clips.

• Riverside.fm – For recording high-quality remote video podcasts.

• Otter.ai & ChatGPT – Turn transcripts into blogs, carousels, or social posts.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

YouTube Podcasting, Podcast Marketing, Podcast Growth, Video Podcasting, Start Grow Monetise, Monetise Your Podcast, Podcast Tips, Spotify Podcasting, Podcast SEO, Podcast Strategy

In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt reveal the ultimate blueprint for launching a successful podcast. Whether you're a first-time host or looking to relaunch with impact, this step-by-step guide covers everything from building pre-launch hype to keeping the momentum going post-launch.

Discover why the first 10 episodes are critical, how to leverage audience engagement, and what common mistakes to avoid during launch week. With over 400 launches between them, Alex and James share real-world examples, expert tips, and actionable tactics to help your podcast hit the charts—and stay there.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• The ideal timeline for building pre-launch hype

• How to engage your audience before your show even drops

• What to do (and what to avoid) during launch week

• The critical importance of your first 10 episodes

• How to keep your show growing after the launch buzz fades

• Platform-specific tips for maximising your reach and downloads

Key Takeaways:

1. Launching with 3+ episodes and a trailer increases your chart success

2. The algorithm heavily favours new podcasts in the first 6–8 weeks

3. Pre-launch community involvement turns listeners into superfans

4. Launch week needs a precise schedule—don’t wing it

5. Consistency and planning post-launch are what separates hobbyists from pros

Recommended Tools & Resources:

• Spotify for Podcasters – for publishing & analytics

• Captivate.fm / Buzzsprout / Libsyn – podcast hosting platforms

• Otter.ai – transcription tool for repurposing content

• ChatGPT / Canva – for creating blogs, carousels, and social assets

• SGMYP Launch Plan Course – full step-by-step roadmap

• 🎓 Get the Perfect Podcast Launch Plan free 👉 [link to download]

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast launch strategy, how to launch a podcast, first 10 podcast episodes, podcasting for beginners, podcast launch checklist, podcast promotion tips, grow your podcast audience, launch podcast on Spotify, podcast pre-launch marketing, podcast episode planning, podcast consistency tips, SGMYP podcast, James Burtt, Alex Chisnall, podcast algorithm Spotify, podcast discoverability Apple Podcasts

In this episode, Alex Chisnall and James Burtt dive deep into proven strategies to turn your podcast listeners into loyal super fans. They reveal actionable tactics for building vibrant podcast communities, from exclusive content to live events and personal engagement that fosters deep audience connection.

Whether you're a new podcaster or an experienced creator looking to boost engagement and monetization, this episode covers everything you need to know to grow and sustain a thriving podcast audience. Discover the power of community curation, two-way engagement, and smart use of platforms like Discord, Facebook Groups, Telegram, and more to build a super fanbase that markets your podcast for you!

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• How to build an engaged podcast community from scratch

• The role of exclusive content and why it matters for super fans

• How live events amplify loyalty and organic growth

• Tips for managing DMs, comments, and building personal connections

• Using newsletters, Discord, Facebook Groups & other tools for audience engagement

• The power of super fans in podcast marketing (word of mouth strategies)

Key Takeaways:

1. Community building is essential for long-term podcast success

2. Personal engagement fosters loyalty—two-way communication is key

3. Live events can supercharge your fanbase and grow your podcast brand

4. Exclusive content and personalized touches create deeper audience connections

5. Super fans become your best marketing asset—invest in nurturing them

6. Tools like newsletters, Discord & Telegram boost engagement effectively

Recommended Tools & Resources:

• Discord / Telegram / Facebook Groups – Build and manage your podcast community

• Otter.ai & ChatGPT – Repurpose podcast episodes into blogs and social content

• Pat Flynn’s Book “Super Fans” – Learn how to turn casual followers into raving fans

• YouTube Community Tab & Instagram Polls – Increase engagement and gather audience feedback

• Event Platforms (Eventbrite, Meetup) – Host your live podcast events easily

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast community building, turn listeners into super fans, podcast growth strategies, podcast marketing, live podcast events, building podcast audience, podcast monetization, Pat Flynn super fans, engaged podcast audience, exclusive podcast content, podcast personal engagement, Discord podcast community, Facebook podcast groups, podcast newsletter tips, podcasting for beginners, live events for podcasts