Welcome back to Hometown Advantage — the podcast for local business owners who want to market smarter, not harder. I’m Nicole Eldridge, Facebook & Instagram ads strategist for local businesses, and today we’re diving into 10 brutally honest marketing truths I wish I could send to every small business owner’s DMs.

🎯 If you’ve ever felt like:

• You “just can’t be consistent” with marketing
• You’re boosting posts and getting likes, but not leads
• You’ve hired cheap help and gotten cheap results
• You don’t have time to learn ads (but also don’t want to waste money outsourcing)

…this episode will change how you think about marketing forever.

✨ Highlights:
0:00 – Why consistency isn’t your real problem
5:42 – Why likes don’t equal sales
9:15 – What to do if your content isn’t converting
14:22 – The truth about cheap marketing help
19:40 – Why learning ads yourself is the best ROI
24:10 – What makes a good hook (and why it matters)
28:15 – The $200/month secret to buying back your time

📌 Ready to stop spinning your wheels with content and finally make your marketing work for you?

Check out my program Hometown Advantage, where I teach local business owners exactly how to run simple, low-cost Facebook and Instagram ads that actually bring in leads and sales — even if you're not techy and hate social media.

🔗 Join here: https://hello.nicoleeldridgemedia.com/1400
📩 Questions? Email me at support@nicoleeldridgemedia.com or DM me on IG: @nicoleeldridgeads

If this episode hit home, don’t forget to subscribe, rate, and share with another local business owner who needs to hear this!

In this episode, I’m breaking down the real truth about Facebook ads for local businesses — and why they’re hands-down the most effective, scalable, and surprisingly affordable way to grow your business (yes, even on a small budget).

Whether you're brand new or have been in business for years, this episode will shift how you think about marketing.

I’m walking you through:

• Why so many “free” strategies actually cost you more in time and energy
• How Facebook and Instagram ads give you 24/7 visibility (even while you're off the clock)
• The 5-step framework I teach inside my Hometown ADvantage program that turns ad spend into real clients
• How ads compare to SEO, networking, referrals, organic posting, and more

💻 Resources Mentioned:

→ Sign up for my free live workshop (happening June 10th): https://nicoleeldridgeads.com/workshop

→ Ready to go all in? Join my local ads program, Hometown ADvantage: https://hello.nicoleeldridgemedia.com/course

Let’s Connect:
If this episode hit home or you’ve got questions, shoot me a DM on Instagram @nicoleeldridge_ads — I’d love to hear from you!

In this episode, we’re taking it all the way back to basics. If you’re a local business owner who’s tired of posting every day with nothing to show for it, this one’s for you.

I’m walking you through:

• Why organic reach is down (and it’s not just you)
• The 3-part ad framework I teach every client
• How much to actually spend on local ads
• The real reason your boosted posts aren’t working
• What Facebook’s algorithm is doing behind the scenes
• Common ad myths that are costing you time and $$$

And if you’re ready to stop throwing spaghetti at the wall with your social media — I’ve got a free training coming up that breaks this all down step by step.

🎯 Sign up at nicoleeldridgeads.com/workshop
Or just comment “WORKSHOP” on Instagram and I’ll send you the link!