Welcome to the HodlFM Podcast!

In this episode, we sit down with Michael Sitalo, a Web3 founder, former TradFi portfolio manager, and fractional CFO, to explore how the crypto world is changing traditional finance.

Michael shares his journey from being a portfolio manager at a $2B fund to building crypto startups in New York. We talk about the evolution of institutional adoption, the future of crypto funds, what actually happened with FTX, and why Web3 founders urgently need to get their finances in order.

Michael Sitalo:
https://www.linkedin.com/in/michael-sitalo/
https://x.com/sitalomcap

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00:00 – Intro
00:07 – Michael’s background: From academia to TradFi portfolio management
01:10 – Managing a portfolio at a $2B fund
02:15 – From TradFi to crypto: Launching a crypto fund
03:30 – Life in New York & building Starbridge Fund
04:40 – Fractional CFO: Helping Web3 founders with finance
06:00 – Are Wall Street guys still skeptical of crypto?
08:00 – Institutional adoption & why Wall Street is shifting
09:45 – Crypto vs TradFi infrastructure
11:00 – What is a fractional CFO and why Web3 startups need one
12:20 – Financial mistakes most Web3 startups make
14:00 – Why FTX failed: A problem of legality, not accounting
15:45 – How Wall Street actually works (explained simply)
18:00 – Fortress model in crypto: Risk management + multi-team structure
20:50 – Why people are leaving Wall Street for Web3
23:00 – What makes crypto appealing to TradFi pros
24:40 – Funding your crypto project: What attracts investors
27:00 – The red flags for investors & why most pitches fail
30:00 – Organic growth vs raising VC money
32:30 – What kind of founders raise capital
34:00 – How not to sound like a scam when pitching
36:45 – Final advice: Web3 founders must get their books right

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Welcome to the HodlFM Podcast! In this episode, we sit down with Roman Pinskyi, the CMO of Chainers to discuss the secrets behind building a successful Web3 product.

Roman talks about his Chainers' journey, shares insider tips on product development, his personal crypto journey since the 2017 ICO days, the evolution of marketing strategies in the crypto space, and the challenges of Web3 game development. If you're building your own project or just curious about Web3 Marketing, this episode is for you.

Subscribe to our channel for more alpha and exclusive interviews from the crypto industry leaders.

0:00 - Introduction
1:00 - Roman's journey in marketing and early Web3 experiences
2:49 - ICO boom and marketing strategies in 2017-2018
4:30 - Evolution of Web3 marketing over the years
6:00 - Crypto marketing in 2025 and challenges
8:17 - Web3 marketing becoming more conventional
8:41 - Elevator pitch: What is Chainers?
9:26 - What makes Chainers different from other Web3 games
11:21 - Are NFTs dead? Roman's take
12:43 - Why NFTs still have utility in gaming
13:18 - Are Play-to-Earn and Click-to-Earn games still relevant?
14:11 - Are we in a bear or bull market?
15:49 - Current trends in the crypto space
16:50 - Web3 gaming: The "Fun First" approach
17:08 - Marketing strategies for Web3 gaming startups
18:32 - Roman's favorite Web3 games
20:21 - Upcoming roadmap for Chainers
21:01

News → https://hodlfm.com/

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