Welcome to the HodlFM Podcast! In this episode, we sit down with Roman Pinskyi, the CMO of Chainers to discuss the secrets behind building a successful Web3 product.

Roman talks about his Chainers' journey, shares insider tips on product development, his personal crypto journey since the 2017 ICO days, the evolution of marketing strategies in the crypto space, and the challenges of Web3 game development. If you're building your own project or just curious about Web3 Marketing, this episode is for you.

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0:00 - Introduction
1:00 - Roman's journey in marketing and early Web3 experiences
2:49 - ICO boom and marketing strategies in 2017-2018
4:30 - Evolution of Web3 marketing over the years
6:00 - Crypto marketing in 2025 and challenges
8:17 - Web3 marketing becoming more conventional
8:41 - Elevator pitch: What is Chainers?
9:26 - What makes Chainers different from other Web3 games
11:21 - Are NFTs dead? Roman's take
12:43 - Why NFTs still have utility in gaming
13:18 - Are Play-to-Earn and Click-to-Earn games still relevant?
14:11 - Are we in a bear or bull market?
15:49 - Current trends in the crypto space
16:50 - Web3 gaming: The "Fun First" approach
17:08 - Marketing strategies for Web3 gaming startups
18:32 - Roman's favorite Web3 games
20:21 - Upcoming roadmap for Chainers
21:01

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