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In the 300th episode of the Grow Your Clinic podcast, CM Team Ben Lynch, Jack O'Brien and Hannah Dunn come together for a Mastermind to discuss the importance of KPIs and how they should be used to lead rather than judge performance. They discuss strategies for filling therapist schedules, emphasising the significance of brand connection and effective marketing. They tackle the question of whether clinic owners should manage their own marketing efforts and encourage a mindset focused on helping as many people as possible. Listeners will also hear insights from Jack on the numbers behind attracting new clients and Hannah's unexpected perspective on marketing strategies, even when facing a waitlist.

Tune in for insights on cultivating strong leadership in your clinic!

Timestamps
[00:35] Marketing for clinic owners.
[04:02] New client requirement formula.
[09:10] Expectations for new therapists.
[14:10] Understanding KPIs in therapy.
[15:52] Burnout in health professions.
[19:20] Client outcomes versus billable hours.
[23:18] Marketing budget for new clients.
[27:22] New clinician visibility importance.
[31:05] Clinic owners and marketing.
[36:28] Recruitment marketing investment importance.
[40:49] Finding quick wins in clinics.
[42:23] Revenue generation through product sales.
[48:54] Formulas for client acquisition.
[49:37] Time management in clinics.

What You'll Learn:

📊 KPI Insights: Understand how to use KPIs effectively to support your team.

🤝 Onboarding New Therapists: Discover the best practices for integrating new practitioners into your clinic.

📣 Marketing Strategies: Explore cost-effective ways to market your clinic and new team members.

🧩 Client Connection: Learn the importance of building relationships between clients and therapists.

💡 Quick Wins: Find out actionable steps to boost your clinic's revenue in just a few weeks!

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

In this episode of the Grow Your Clinic podcast, CM Team Ben Lynch, Jack O'Brien, Hannah Dunn and Peter Flynn come together for a Mastermind to discuss the essential criteria for a great Practice Manager. They share their experiences with hiring and developing practice managers from within their team, highlighting the need for multitasking abilities, effective communication skills, and the capacity to set boundaries between administrative and clinical responsibilities. They also deep dive the concept of mining for rich feedback, and why this is invaluable for your clinic's growth.

Tune in for insights on cultivating strong leadership in your clinic!

Timestamps
[00:01:44] Anti-practice manager concept
[00:04:47] Practice manager chemistry importance
[00:10:48] Practice manager recruitment challenges
[00:11:30] Hiring for clinic needs
[00:15:17] Practice manager as a business owner
[00:20:20] Practice manager responsibilities and skills
[00:23:20] Practice manager hiring considerations
[00:27:38] Hiring admin Vs clinical staff
[00:30:41] Cash flow and decision-making
[00:34:46] Client feedback importance
[00:39:10] Feedback vs. Opinion for Improvement
[00:40:46] Mining for rich feedback
[00:46:13] Feedback and clinic owner challenges
[00:50:09] Valuing feedback and its sources
[00:52:20] Gender pay gap in healthcare
[00:55:11] Commercial sense in healthcare changes
[00:57:19] Fair Work Announcement

What You'll Learn:

🌟 What makes a great Practice Manager

💼 The importance of hiring the right team members at the right time

🏨 Creating a welcoming client experience that feels like a five-star service

📊 How to effectively gather and utilise client feedback for continuous improvement

🤝 Building strong relationships within your clinic team

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

In this episode of the Grow Your Clinic podcast, Hannah Dunn, Jack O'Brien and Ben Lynch dive into the recent changes to the NDIS and their implications for health clinics. They discuss the shift from having waitlists to facing uncertainty in appointment diaries, as many clinics are experiencing a decline in client numbers. Hannah shares insights from her experience at DOTS, highlighting their strategy of keeping waitlists open, even with long wait times, which has allowed them to maintain some demand at popular locations. The conversation focuses on attracting new clients and families amid these changes, providing valuable perspectives for progressive health professionals navigating this evolving landscape.

Join us as we explore strategies to adapt and thrive in the face of uncertainty.

Timestamps
[01:10] NDIS changes affecting clinic operations.
[06:10] Client loyalty and experience.
[08:40] Client attraction strategies.
[11:27] Alternative income sources in clinics.
[17:04] Building a brand presence.
[19:51] Panic hiring and brand damage.
[24:04] Employee retention strategies.
[26:11] Documenting pathways for growth.
[32:34] Culture and profitability connection.
[36:56] Impact hours vs. billable hours.
[38:40] Impact hours vs. billable hours.
[41:46] Impactful productivity in healthcare.
[45:39] Impact versus profit in clinics.
[49:17] Planning with clarity and specificity.

What You'll Learn:

📈 NDIS Changes: Understand the recent shifts and how they affect your clinic's appointment diary.

🤝 Client Experience: Discover the importance of building loyalty and creating raving fans.

🏆 Recruitment Strategies: Learn how to attract and retain top talent in a competitive market.

💬 Impact vs. Billable Hours: Shift your focus to the meaningful impact your team has on clients.

🌟 Culture Matters: Explore how a positive workplace culture drives profitability and sustainability.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

Timestamps
[00:23] - The Issue of Unexpected Tax Bills
[02:05] - The Role of Accountants in Tax Preparedness
[05:28] - Managing Tax Liabilities with Bank Accounts
[06:46] - Monthly Cash Allocation Rhythms
[10:02] - Importance of Regular Meetings with Accountants
[13:16] - Questions to Ask Your Accountant
[17:02] - Tax Planning and Scenario Analysis
[22:16] - Budgeting for the Future
[25:01] - Key Takeaways from Recent Budget Announcements
[30:03] - Approaches to Budgeting
[36:03] - The Importance of Monthly Reviews
[40:17] - Overcoming the Taboo of Discussing Finances
[42:25] - The Moral Responsibility of Financial Health

In this episode of the Grow Your Clinic podcast, we dive into the often daunting topic of unexpected tax bills. Joined by Jack O'Brien, we discuss why these surprises can be particularly stressful for clinic owners and how proactive financial management can help mitigate these issues.

Highlighting the importance of having a proactive accountant and a solid understanding of the tax ecosystem, we explore the complexities of tax law and how clinic owners can prepare for their tax liabilities by setting aside cash in separate bank accounts.

We also discuss the importance of establishing regular rhythms with your accountant, including monthly cash allocations and quarterly reviews. Jack provides practical advice on what questions to ask your accountant to ensure you’re getting the most out of your financial discussions.

As we transition into budgeting for the upcoming financial year, we highlight the need for both optimistic and conservative budgeting approaches. Jack encourages clinic owners to consider the second and third-order consequences of their financial decisions, ensuring they are well-prepared for growth while managing potential risks.

Finally, we touch on the importance of clear communication in financial management, referencing insights from Jeff Bezos on the value of sharp notes and effective meetings. We also recommend the book Supercommunicators by Charles Duhigg, which offers strategies for deepening connections in conversations

What You'll Learn:
💰 Financial Management: The importance of cash allocation and having multiple bank accounts.
📅 Monthly Rhythms: Establishing a routine with your accountant for better financial clarity.
📊 Budgeting Tips: How to create a realistic budget that balances ambition with reality.
📝 Communication Skills: Learn about the power of clear writing and effective communication in business.

Whether you're a seasoned clinic owner or just starting out, this episode is packed with valuable insights to help you grow your clinic sustainably! 🌱💼

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

Timestamps
[01:05] Brand and reputation exercise.

[05:25] Anti-vision exercise

[10:20] Negative PR exercise insights

[13:06] Legacy statement and aspirations

[19:11] Toxic positivity in healthcare settings.

[24:36] Infinite game of business challenges.

[27:21] Tolerating the truth in business.

[32:43] Control and external influences.

[35:44] Problem-solving in business strategies.

[39:27] Clinic revenue volatility awareness.

[42:44] Financial stewardship in business.

[47:26] Revenue streams and profitability.

[52:57] Strategic decision-making for efficiency.

[54:43] Data-driven clinic performance insights

During a recent Clinic Mastery team retreat in Noosa, a session took place on brand and reputation, inspired by a thought-provoking quote from Warren Buffett: “It takes 20 years to build a reputation and five minutes to ruin it.” So, what if you intentionally destroyed your reputation? How would facing the worst-case scenario strengthen your business? In this episode we discuss the importance of brand and reputation for health professionals, especially in a remote work environment. Tune in to find out how and why revealing your business blind spots can inspire proactive growth

What You'll Learn:

🌟 Team Retreat Insights: Discover the value of in-person connection and structured sessions for team alignment.
📝 The Anti-Vision Exercise: Learn how to identify potential pitfalls by writing a negative PR piece about your clinic
💡 Positive PR: Flip the script and envision the most glowing review of your clinic.
📊 Understanding Seasonality: Get insights on managing revenue fluctuations and the importance of being proactive.
💰 P&L Analysis: Learn how to break down your income streams and expenses for better decision-making

👉 Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

Timestamps
[00:01:08] Challenges of April trading days

[00:05:43] Financial preparedness for the holiday season

[00:09:30] Monthly momentum in clinics

[00:12:07] Challenging the status quo

[00:16:10] Winter illnesses impact on clinic flow

[00:20:10] Improving clinic activity patterns

[00:25:54] Nurturing client relationships

[00:28:30] Client care continuity and engagement

[00:33:32] Booking appointments in advance

[00:36:02] Effective leave policy characteristics

[00:39:19] Reflecting on past marketing strategies

[00:43:09] Podcast listener success stories

In this episode we discuss the seasonal patterns that clinic owners face, with a specific focus on the challenges of April and the impact of public and school holidays. We dive into how getting across your annual rhythm and calendar can help you increase your monthly revenue, and how planning ahead can allow you to grow you clinic and enhance current patient experiences. We'll show you how to implement management plans and encourage rebooking to maintain continuity of care as well as the positives of fostering collaboration between admin and therapy teams to ensure seamless client journeys. Tune in for strategies on navigating these seasonal fluctuations and ensuring the success of your clinic year round

What You'll Learn:

🌟 Trading Days: Understanding the impact of public holidays and school breaks on your clinic's operations

💰 Financial Preparation: Tips on managing cash flow and accounts receivable to navigate quieter months

👥 Team Leave Policies: How to effectively manage staff leave to ensure clinic continuity

📈 Client Care: Strategies for maintaining client engagement and treatment plans during busy and slow periods

🔍 Marketing Strategies: What to do in advance to ensure a steady flow of clients, even in challenging months

👉 Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

Timestamps
00:00:00 - Introduction to the Grow Your Clinic Podcast
00:00:23 - Michael Rizk's Instagram post - four big mistakes and what he's learned
00:03:12 - Finding resilience in business challenges
00:06:34 - System changes to help avoid past mistakes
00:11:20 - Lessons that were learned
00:14:04 - The importance of family & community support
00:15:42 - Business challenges and personal growth
00:20:40 - How every failure leads to significant positive changes
00:22:30 - Leaning into difficult conversations in business partnerships
00:26:34 - How failures can be avoided with the right advice
00:30:00 - Adapting from business mistakes and taking action
00:31:26 - There are no silly questions

In this episode we discuss Michael Rizk's Instagram post that gained a lot of traction for it's honesty and empowering message on the realities of being a Clinic owner. Michael shares his journey of resilience, recounting four significant setbacks that forced him to start his clinic from scratch multiple times. From a hefty $120,000 fine due to a missed superannuation payment to navigating personal problems and a business relationship break down, Michael highlights the emotional toll and commonality of such struggles among health professionals. The conversation emphasises the importance of support and community in overcoming business challenges, resonating with many clinic owners who have faced similar trials. Tune in to hear invaluable insights on resilience, leadership, and transforming client experiences in the face of adversity

What You'll Learn:

💰 How to rebuild your clinic after significant financial setbacks

📈 The importance of community support and mentorship

🛠️ Effective systems to prevent costly mistakes

🧠 The power of the story you tell yourself in tough times

🤝 Navigating difficult conversations in business partnerships

👉 Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free 30-day trial of Allie!
https://www.allieclinics.com/

Timestamps
00:00:00 - Introduction to the Grow Your Clinic podcast
00:00:23 - Discussion on budgeting for marketing
00:01:18 - Understanding the lifetime value of a client
00:02:22 - Marketing for clinics in growth vs. consolidation phases
00:04:39 - Importance of reactivated clients vs. new clients
00:05:50 - Defining your monthly budget based on client acquisition goals
00:07:17 - The difference between reactivated clients and new clients
00:09:20 - Testing marketing strategies without overspending
00:10:51 - Pros of finding the lowest hanging fruit in client acquisition
00:12:59 - Setting a marketing budget based on client lifetime value
00:16:29 - Balancing therapist interests with client acquisition
00:20:54 - The impact of stop - starting marketing efforts
00:24:03 - Keys to running effective Google Ads
00:30:01 - Importance of tracking conversions in Google Ads
00:30:55 - Keys to effective Facebook advertising
00:34:07 - Tips for working with marketing agencies
00:38:10 - Closing thoughts

In this episode, we dive deep into the world of marketing for health clinics with expert Peter Flynn. Discover how to effectively budget for marketing, understand client lifetime value, and implement successful strategies to attract new patients. Learn how to calculate your marketing value based on session costs and client retention, and how to niche down and attract that ideal patient. From Google Ads to Facebook Ads and SMS Campaigns, each platform serves a unique purpose in growing your clinic, so tune in to learn how to effectively allocate your marketing budget to drive clinic success

What You'll Learn:

💰 How to set a marketing budget based on your clinic's growth phase

📈 The importance of understanding client lifetime value

🔄 Strategies for reactivating past clients

📊 Tips for running effective Google and Facebook ads

🤝 How to work with agencies for optimal results

👉 Don't forget to like, subscribe, and hit the notification bell for more insightful episodes!

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!