AAPI founders are dominating the beauty industry — and it’s not by accident. From ancient skincare rituals to cutting-edge innovation, GlowJob explores how Asian beauty founders and cultural forces are redefining the beauty industry from the inside out.

We talk Gua Sha, Korean scrubbers, Ayurvedic hair rituals, and why “new” trends aren’t so new when you grew up doing them with your mom. Whether you're a beauty lover, brand builder, or just curious why every “hot new” product seems to trace back to ancient Asian practices — this one’s for you.

Brands We Cover: Glow Recipe, Tatcha, Cocokind, Tower 28, Patrick Ta, Summer Fridays, EADEM, One/Size, NYX, Soko Glam, U Beauty, Kulfi Beauty, Phlur, DS & Durga, and more.

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Follow GlowJob Socials:

Instagram

Youtube

GlowJob Website

Email: hello@glowjobpodcast.com

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About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

NEW EPISODES OF GLOWJOB PODCAST EVERY WEDNESDAY.

How Sarah Cheung Built SAECHU From Scratch—And Went Viral Doing It. From YouTube to TikTok to launching her own beauty brand, Sarah Cheung is rewriting the rules.

In this episode of GlowJob, Sarah gets candid about navigating racial identity online, what it’s really like to go viral, and the emotional rollercoaster of launching your dream in public—including the surreal moment she saw Billie Eilish’s TikTok using the SAECHU lip stain. Sarah also shares the juicy origin of her viral Kim Kardashian Sex Tape Makeup Tutorial— it all started as a Twitter dare.

Plus, we swap stories about LA living, learning to drive as an adult, and why entrepreneurship is really just a long lesson in letting go.

If you're building something of your own—or just want to hear from a creator who's done it her way—you won’t want to miss this one.

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Follow GlowJob Socials:

Instagram

Youtube

GlowJob Website

Email: hello@glowjobpodcast.com

--------

About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

NEW EPISODES OF GLOWJOB PODCAST EVERY WEDNESDAY.

What happens when Eastern beauty says “porcelain” and Western beauty says “sun-kissed”? Welcome to the identity crisis of growing up Asian American.

In this episode of GlowJob, we’re breaking down the conflicting beauty standards AAPI babes have grown up with—and how we’re rewriting the rules.

We get into skin lightening culture vs tanning trends, the media’s obsession with a single beauty type, and the rise of the ABG (Asian Baby Girl) as a subversive icon. From generational pressure to barely-there media rep, we’re unpacking what it means to shape your own beauty standards in a world that hasn’t always reflected you.

It’s funny, it’s personal, it’s painfully real—and it’s exactly the convo we wish we heard growing up.

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Follow GlowJob Socials:

Instagram

Youtube

GlowJob Website

Email: hello@glowjobpodcast.com

--------

About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

NEW EPISODES OF GLOWJOB PODCAST EVERY WEDNESDAY.