How Sarah Cheung Built SAECHU From Scratch—And Went Viral Doing It. From YouTube to TikTok to launching her own beauty brand, Sarah Cheung is rewriting the rules.

In this episode of GlowJob, Sarah gets candid about navigating racial identity online, what it’s really like to go viral, and the emotional rollercoaster of launching your dream in public—including the surreal moment she saw Billie Eilish’s TikTok using the SAECHU lip stain. Sarah also shares the juicy origin of her viral Kim Kardashian Sex Tape Makeup Tutorial— it all started as a Twitter dare.

Plus, we swap stories about LA living, learning to drive as an adult, and why entrepreneurship is really just a long lesson in letting go.

If you're building something of your own—or just want to hear from a creator who's done it her way—you won’t want to miss this one.

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About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

NEW EPISODES OF GLOWJOB PODCAST EVERY WEDNESDAY.