Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping breweries stand out, and strategies for building a unique brand identity that resonates with customers.

To connect with Tim Weaver, head over to https://thebrandweaver.co.uk/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:

• Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.
• Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.
• Trade Secrets and Recipes: Protecting recipes and processes.
• Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringements.

For more information on how to get in touch with James, head over to www.caglaw.com

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.

In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This means designing campaigns to directly track specific conversions like online pre-orders, event registrations, or coupon downloads. By doing so, businesses can effectively evaluate their marketing performance and ROAS which results in a far more efficient and effective marketing system.

For more information on Get Hoptimized, check out our website www.gethoptimized.com or follow us on social media @gethoptimized

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Just back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding costs and innovation? From the rise of THC to the tech taking hold, and even the surprising popularity of West Coast pilsners, Chris breaks down the key industry trends and offers his unfiltered thoughts on the value of attending.

Listen to more episodes of the Get Hoptimized Podcast on https://www.gethoptimized.com/podcast

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid employee policies and adapting to trends are non-negotiable for success.

For more information on John and the Beer Law Center, head over to https://beerlawcenter.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
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@gethoptimized

Grant Pearce, founder of Live Tap List, explains how his software streamlines menu management for breweries. Inspired by his brother's struggles, Grant created Live Tap List to centralize menu updates across digital displays, websites, and print, while also integrating with POS systems. At the Craft Brewers Conference (CBC), he will demonstrate the software's flexibility and efficiency, particularly for marketing and customer engagement.

For more information on Grant and Live Tap Lists, head over to https://livetaplists.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This episode of the "Get Optimized" podcast features Ryan Halleman of Apex Group 360, who provides insights into the craft beer industry and the upcoming CBC 2025.

Ryan discusses his excitement exhibiting at CBC 2025, which He views as the "Super Bowl of craft beer." He anticipates a shift in focus at this year's event, with more emphasis on cost reduction and margin improvement rather than big equipment purchases, due to current industry challenges.

For more information on Ryan and Apex Group 360 head to https://www.apexgroup360.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

In this podcast episode, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how these products are appearing in regular retail stores.

Ricky also shares his excitement about attending the Craft Brewers Conference (CBC) 2025, where Perfectly Dosed will be showcasing their expertise and answering questions about integrating THC into brewing operations.

For more information on Ricky Wojcik and Perfectly Dosed, head over to https://www.perfectlydosed.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized