Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping breweries stand out, and strategies for building a unique brand identity that resonates with customers.

To connect with Tim Weaver, head over to https://thebrandweaver.co.uk/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:

• Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.
• Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.
• Trade Secrets and Recipes: Protecting recipes and processes.
• Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringements.

For more information on how to get in touch with James, head over to www.caglaw.com

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.

In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This means designing campaigns to directly track specific conversions like online pre-orders, event registrations, or coupon downloads. By doing so, businesses can effectively evaluate their marketing performance and ROAS which results in a far more efficient and effective marketing system.

For more information on Get Hoptimized, check out our website www.gethoptimized.com or follow us on social media @gethoptimized

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized