What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?

In this episode of Genuin Connections, Tricia Maia, Head of Product at TED and the visionary behind TED Shorts, joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.

From embracing new content formats and social video to navigating the ever-present build vs. buy vs. partner debate, Tricia shares candid insights into TED’s product strategy, innovation roadmap, and the future of digital learning.

🔍 Inside this episode:

- The rise of TED Shorts and short-form storytelling

- AI’s role in personalization, moderation, and (eventually) creation

- Lessons from the TEDx community for digital curation

- Format innovation and expanding beyond the TED Talk

- Why Genuin became a strategic tech partner

- The power of community-led discovery and feedback

Whether you’re a brand leader, product strategist, or content nerd, this episode is packed with wisdom on how to meet audiences where they are—without losing what makes you distinct.

What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?

In this episode of Genuin Connections, Tricia Maia—Head of Product at TED and the visionary behind TED Shorts—joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.

From embracing new content formats and social video to navigating the ever-present build vs. buy vs. partner debate, Tricia shares candid insights into TED’s product strategy, innovation roadmap, and the future of digital learning.

🔍 Inside this episode:

• The rise of TED Shorts and short-form storytelling

• AI’s role in personalization, moderation, and (eventually) creation

• Lessons from the TEDx community for digital curation

• Format innovation and expanding beyond the TED Talk

• Why Genuin became a strategic tech partner

• The power of community-led discovery and feedback

Whether you’re a brand leader, product strategist, or content nerd, this episode is packed with wisdom on how to meet audiences where they are—without losing what makes you distinct.

In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.

Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what it means to be a marketer in the age of automation. She also discusses the unique responsibilities tech leaders face in 2024, including building ethical platforms, preserving creative originality, and listening to the people who matter most: the customers and communities they serve.

From driving measurable business growth to creating content that actually stops the scroll, this is a must-listen episode for anyone working at the intersection of marketing, tech, and AI-powered innovation.

🎙 Topics Covered:

• Why AI hackathons accelerate real business use cases

• The future of conversational interfaces like Microsoft Copilot

• Why originality and taste are the creative moat in marketing

• Empowering engineers through direct customer access

• Making marketing a true growth engine

• Creating content that earns attention in oversaturated feeds

• The role of leaders in building ethical, responsible platforms

📌 Perfect for: CMOs, digital marketers, product teams, brand leaders, agency strategists, and anyone navigating the future of AI and advertising.

In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.

Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what it means to be a marketer in the age of automation. She also discusses the unique responsibilities tech leaders face in 2024, including building ethical platforms, preserving creative originality, and listening to the people who matter most: the customers and communities they serve.

From driving measurable business growth to creating content that actually stops the scroll, this is a must-listen episode for anyone working at the intersection of marketing, tech, and AI-powered innovation.

In this episode of Genuin Connections, Matt Wurst sits down with Ruth Yomtoubian, VP of Global Innovation at VSP Vision, for a powerful and practical conversation on what it really takes to drive innovation at scale.

From building cross-functional AI strategies to empowering providers and shifting outdated “build-it-here” mindsets, Ruth shares how she’s helping transform one of the most established healthcare brands into a future-forward ecosystem of connected care.

You’ll hear insights on:

🔹 Human-centered AI integration

🔹 Grounded innovation vs. hype cycles

🔹 Designing with all five senses in mind

🔹 The role of storytelling in scaling ideas

🔹 Community, curiosity, and collaborative leadership

This is an episode for anyone navigating complexity, pushing for real impact, and ready to lead with intention.

In this episode of Genuin Connections, Matt Wurst sits down with Ruth Yomtoubian, VP of Global Innovation at VSP Vision, for a powerful and practical conversation on what it really takes to drive innovation at scale.

From building cross-functional AI strategies to empowering providers and shifting outdated “build-it-here” mindsets, Ruth shares how she’s helping transform one of the most established healthcare brands into a future-forward ecosystem of connected care.

You’ll hear insights on: 🔹 Human-centered AI integration 🔹 Grounded innovation vs. hype cycles 🔹 Designing with all five senses in mind 🔹 The role of storytelling in scaling ideas 🔹 Community, curiosity, and collaborative leadership

This is an episode for anyone navigating complexity, pushing for real impact, and ready to lead with intention.

Brands talk about community, but are they truly building one? In the latest episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder & CEO of Qru, to explore what brands get wrong about community-building—and how to do it right.

Key takeaways:

🔹 Niche, engaged communities drive deeper impact than mass reach

🔹 Loyal customers are often overlooked in favor of new acquisitions

🔹 Smaller, passionate creators offer more authenticity than mega influencers

🔹 Staying culturally relevant is an ongoing challenge, not a one-time win

🔹 Authenticity and human connection are the foundation of real engagement

A must-listen for brands looking to rethink their approach to content, culture, and connection. Catch the full conversation now.

Brands talk about community, but are they truly building one? In the latest episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder & CEO of Qru, to explore what brands get wrong about community-building—and how to do it right.

Key takeaways: 🔹 Niche, engaged communities drive deeper impact than mass reach 🔹 Loyal customers are often overlooked in favor of new acquisitions 🔹 Smaller, passionate creators offer more authenticity than mega influencers 🔹 Staying culturally relevant is an ongoing challenge, not a one-time win 🔹 Authenticity and human connection are the foundation of real engagement

A must-listen for brands looking to rethink their approach to content, culture, and connection. Catch the full conversation now.