In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.

Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what it means to be a marketer in the age of automation. She also discusses the unique responsibilities tech leaders face in 2024, including building ethical platforms, preserving creative originality, and listening to the people who matter most: the customers and communities they serve.

From driving measurable business growth to creating content that actually stops the scroll, this is a must-listen episode for anyone working at the intersection of marketing, tech, and AI-powered innovation.

🎙 Topics Covered:

• Why AI hackathons accelerate real business use cases

• The future of conversational interfaces like Microsoft Copilot

• Why originality and taste are the creative moat in marketing

• Empowering engineers through direct customer access

• Making marketing a true growth engine

• Creating content that earns attention in oversaturated feeds

• The role of leaders in building ethical, responsible platforms

📌 Perfect for: CMOs, digital marketers, product teams, brand leaders, agency strategists, and anyone navigating the future of AI and advertising.