Design isn’t just about looking good, it needs to inspire action. And if it doesn’t, then it’s not doing its job.

For fintech marketers, design can be particularly challenging, as you often have to balance complex information with visually engaging elements that are easy for your audience to understand and act upon.

In this episode, Sally, Ben, and Andy explore a few key principles so you can design content that grabs attention, communicates clearly, and drives the action you want.

Here’s what you can expect:

The biggest mistakes in content design
The power of hierarchy
Getting accessibility right
Consistency matters
The secret to maximising content
Tailoring content for better engagement
Design priorities for startups
Benefits of outsourcing

Whether you're building brand awareness or trying to drive conversions, strong design plays a huge role in how your content performs. This episode is filled with tips on just how to do it.

In the fast-paced world of fintech, where innovation is constant and competition fierce, effective communication is paramount. In this episode, brand storyteller, Mark Binnersley delves into the nuances of crafting content that truly resonates with your target audience.

Here’s a short summary of what we covered:

Lay the foundations before you write
Consistency builds authority
Don’t “we” all over your copy
Play the long game
Define your objective before writing
Keep your writing clear and accessible
Avoid the fintech buzzword trap
Use storytelling to build trust and engagement
Don’t let perfection slow you down
AI: A useful tool, not a replacement

By implementing these strategies, fintech companies can create content that not only informs but also builds trust and drives action. Catch the episode now!

Short-form video is quickly becoming the best way to stand out on LinkedIn and other platforms — a short, sharp way to connect with your audience. But you don’t need a big budget or a full production team to make it work. In this episode, host Sally Baker chats with Stephanie Dunn, Motion Graphics Lead at fintech content design agency Wondrous, to share tips that will help you create professional-looking videos using just your phone.

They cover:

• Choosing the right orientation
• Captions and their importance
• Simple tips for better camera quality
• How to film with editing in mind
• Creating the right backdrop
• The ideal length for your video
• Branded sign-offs

Whether you’re new to video or just looking to refine your approach, this episode is packed with practical tips to help you create short-form content that connects and converts.