Writing For Fintech Buyers
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Writing For Fintech Buyers
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In the fast-paced world of fintech, where innovation is constant and competition fierce, effective communication is paramount. In this episode, brand storyteller, Mark Binnersley delves into the nuances of crafting content that truly resonates with your target audience.
Here’s a short summary of what we covered:
Lay the foundations before you write
Consistency builds authority
Don’t “we” all over your copy
Play the long game
Define your objective before writing
Keep your writing clear and accessible
Avoid the fintech buzzword trap
Use storytelling to build trust and engagement
Don’t let perfection slow you down
AI: A useful tool, not a replacement
By implementing these strategies, fintech companies can create content that not only informs but also builds trust and drives action. Catch the episode now!