The market's shifting — again. Economic uncertainty is already here, and the question isn't how do you survive… it's how do you stay strong, consistent, and profitable through it all?

In this episode, Justin Letheby, the eProfessor of Real Estate, reveals five practical and mindset-driven strategies to help you thrive — not just survive — in today’s unpredictable real estate market.

You’ll learn: ✔️ How to build structure and stability through daily habits ✔️ The right way to talk about market changes with buyers and sellers ✔️ How to strengthen your sphere (KLT: Know, Like, Trust) with real-world actions ✔️ Why mindset mastery is your ultimate competitive edge ✔️ How to diversify your lead gen strategy so you’re never reliant on just one source

This episode will help you shift from reactive to resilient — with a proven game plan you can start today.

🎯 BONUS: Download this month’s guide here: 👉 https://jblteam.mykajabi.com/realtortoolkit

If you're not using video in your real estate business in 2025, you're practically invisible. But just being on video isn't enough — you need to be good on video. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five powerful tips to help you film smarter, build trust faster, and actually get the visibility your business deserves.

In this episode, you’ll learn: 🎯 How to create scroll-stopping hooks 🎯 The value of repeatable formats (that don't feel boring) 🎯 Why “talking like a human” builds trust and connection 🎯 The right visuals (without breaking the bank on gear) 🎯 How to use simple calls-to-action to turn views into business

Plus: A motivational reminder — you’re filming for visibility, not perfection. Be consistent. Be real. And your clients will find you.

👉 Download the free monthly guide mentioned in this episode: https://jblteam.mykajabi.com/realtortoolkit

Tech can be overwhelming — but when used right, it becomes your biggest advantage. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five essential tech tools that every Realtor should be using in 2025 to save time, generate more leads, and close more deals. 💻📱

You’ll discover:

• The #1 CRM feature you must have to stay ahead

• Why video messaging is your secret weapon for connection and conversion

• How AI (like ChatGPT) becomes your free marketing coach

• What makes Google Workspace the ultimate mobile command center

• Why smart scheduling tools keep you visible even when you’re off the clock

These tools aren’t crutches — they’re leverage. Implement them consistently and you’ll build a business that works for you (not the other way around).

🎯 BONUS: Get this month’s tech guide here → 👉 https://jblteam.mykajabi.com/realtortoolkit

If you're wondering how to secure more listings in 2025, this episode is your blueprint! 🏡 Inventory may be rising, but sellers are more selective than ever — they demand local expertise, fast communication, and real strategy. In this episode, Justin Letheby, the Professor of Real Estate, breaks down the top three listing strategies that align perfectly with what sellers are searching for today:

✅ How to position yourself as the local market expert ✅ The Trust Triangle: Build "Know, Like, Trust" faster than ever ✅ Why showing your system (not just your sign) wins the deal

PLUS: A bonus strategy on how video marketing can pre-sell your value before the first meeting. 🎥 Whether you're a seasoned agent or just getting started, this episode will help you serve smarter, sell faster, and win listings consistently.

👉 Grab your FREE Seller Strategy Guide here: https://jblteam.mykajabi.com/realtortoolkit

👉 Connect with Justin for more real estate success tools and trainings.

In this episode, Justin shares five actionable strategies for real estate agents to generate leads in February, making the most of the month despite its shorter duration.

• Send heartfelt messages via email campaigns or postcards.
• Host a Valentine's Day giveaway (e.g., coffee shop gift cards or dinner experiences).
• Utilize social media by posting themed content, showcasing homes, and celebrating new homeowners.

• Reach out to past clients and warm leads with a simple check-in call.
• Example script: “Hey, Bob. Just checking in! With the market picking up, I’d love to answer any questions and share insights for 2024.”
• The goal is to provide value and stay top of mind, not just to sell.

• Establish yourself as the market expert by hosting an educational event.
• Topic ideas:
  • Preparing homes for the spring market.
  • Recap of real estate trends in 2024 and predictions for 2025.
• Use platforms like Zoom or Eventbrite to require registration and capture leads.

• Engage your audience with a Valentine's Day-themed challenge.
• Ideas include daily tips, Q&A sessions, or a giveaway.
• Example question: "What’s one feature you’d love in your next home?"—Encourage responses and continue the conversation.

• Focus on specific neighborhoods using geo-targeted ads and local prospecting tools like Remine and Realist.
• Go old-school with door-knocking—it remains an effective way to build a local presence.
• The more you show up in a neighborhood, the more trust and leads you generate.

Justin encourages listeners to try these strategies and comment on which one they’ll implement. He teases the next episode, which will provide even more insights to help realtors dominate their market.

👉 Call to Action: Subscribe for next week's episode and start implementing these lead-generation strategies today!

this is part 2 of my interview with Jayson Bates. WE talk about the importance of building of community

lets talk about the power of community for your brand for your business for your success. we are in an overcommunicated world. we want to help you find your voice and your confidence to make this work for you!