Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Podcast Por GURU Media Hub arte de portada

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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 Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!© 2025 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341

    GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341
    May 25 2025

    In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.

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    Best Moments:

    (01:52) Steffen's current roles and ventures

    (03:27) The origin story of Steffen's entrepreneurial journey

    (05:24) Challenges faced during the early years of the business

    (07:57) Advice for aspiring SaaS entrepreneurs

    (12:53) The importance of starting small and focusing on a niche market

    (16:26) The impact of AI on SaaS companies and coding

    (20:28) Encouragement for others to take the first step in becoming founders

    =================================================

    Guest Bio:

    Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer 2 Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.

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    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Más Menos
    15 m
  • 🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340

    🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340
    May 23 2025

    In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.

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    Best Moments:

    (02:08) We want free stuff and we want BTS as the cool kids say

    (03:17) Titles starting with “steal” have a 35% higher average engagement rate

    (03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)

    (04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”

    (04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer

    (05:03) “Steal this” taps into permission and generosity—two powerful psychological levers

    (06:44) Repackage your best-performing content with “steal this” to make it hit again

    (09:42) Not sure who needs to hear this…but don’t post that

    =================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Más Menos
    10 m
  • What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339

    What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339
    May 23 2025

    In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.

    =================================================

    Best Moments:

    (01:35) Chris explains his background and how Sessionboard was created

    (03:13) The Google E-E-A-T algorithm and why it matters to marketers

    (04:03) How speakers provide expertise, experience, authority, and trust that AI lacks

    (06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months

    (07:08) Statistics showing the effectiveness of influencer marketing in B2B

    (08:48) The shift from transactional speaking engagements to ongoing brand partnerships

    (10:20) Why smaller companies need to invest in brand ambassadors too

    (11:41) Overview of Sessionboard's platform and capabilities

    (13:31) Jay's endorsement of Sessionboard for event management

    =================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Más Menos
    14 m
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I love that these are bitesized episodes that highlight the latest trends in digital marketing. It provides a quick way for marketers to stay up-to-date on what's going on.

Plus, Jay's personality adds an extra layer of fun to the podcast!

Short, easy to follow, actionable marketing insight

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I love Jay’s bite-sized and actionable tips. His personality and humor make marketing fun and interesting (and easy to listen to). I really liked the EP about emojis in the subject line. Great nuggets of info.

Actionable marketing tips

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