In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.

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Best Moments:

(01:52) Steffen's current roles and ventures

(03:27) The origin story of Steffen's entrepreneurial journey

(05:24) Challenges faced during the early years of the business

(07:57) Advice for aspiring SaaS entrepreneurs

(12:53) The importance of starting small and focusing on a niche market

(16:26) The impact of AI on SaaS companies and coding

(20:28) Encouragement for others to take the first step in becoming founders

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Guest Bio:

Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer 2 Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.

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