Career development creates competitive advantages through effective talent management strategies. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's rapidly evolving business landscape, with findings from LinkedIn's 2025 workplace learning report highlighting this connection. Bhaduri, former General Manager of Global Leadership and Development for Microsoft, shares insights on how proper talent management impacts the sales team structure and organizational success. The conversation explores how career development is a retention tool, particularly for sales development professionals who build critical tacit knowledge and customer relationships. They examine the connection between b2b networking capability, personal branding, and career advancement in the AI economy. "Great organizations are built on great careers," Bhaduri explains. "The businesses which are winning in the marketplace are also the ones which have invested heavily in career development." McKinney and Bhaduri also discuss his book, Career 3.0, which outlines six essential skills for thriving in today's economy: learning, teaching, brand-building, storytelling, network navigation, and managing one's career like a venture capitalist. The discussion emphasizes how organizations can foster deeper expertise through what Bhaduri calls the "three E's": education, exposure, and experience - creating mutually beneficial growth for companies and professionals interested in how to move beyond simply improving their social selling index on LinkedIn and instead trulty experience digital transformation with postitive career implications. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Learn more about your ad choices. Visit megaphone.fm/adchoices
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