Digital Transformation Success Podcast Por Priscilla McKinney arte de portada

Digital Transformation Success

Digital Transformation Success

De: Priscilla McKinney
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You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com Economía Marketing Marketing y Ventas
Episodios
  • What Sexy Data Scientists are Doing These Days

    What Sexy Data Scientists are Doing These Days
    Jul 1 2025
    Time is the only commodity nobody gives us back, and data scientists spend 70% of their time on manual tasks instead of meaningful analysis. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Naira Musallam, co-founder of SightX, about addressing the fundamental challenge of data collection, cleaning, and analysis processes that have plagued the market research industry. Before starting SightX, an all-in-one consumer insights platform, Musallam was on faculty at Columbia University and taught graduate-level courses in research and statistics at NYU while leading R&D for a consulting firm that served Fortune 500 companies. They discuss how the research industry transforms through automation of manual statistical processes while maintaining the transparency and accuracy that enterprise clients demand. Musallam explains how her team recognized that the industry was broken across multiple touchpoints - from data collection to cleaning, formatting, analytics, and visualization - and built SiteX to solve this problem. The conversation explores how digital innovation enables the platform to incorporate both traditional automated statistical libraries and modern AI capabilities for text-based analysis while avoiding the "black box" problem that can lead to hallucinations in quantitative research. "The only commodity in life that nobody gives us back is time," Musallam explains. "Given choices, people want to spend it doing meaningful things and fun things." McKinney and Musallam also discuss career advice for the next generation of data scientists, emphasizing the importance of soft skills over technical skills. (Dear Reader, this harkens back to a great episode where Abhijit Bhaduri said the same thing!) They explore how curiosity, flexibility, and genuine relationship-building matter more than learning specific programming languages or prompt writing, especially as technology continues to evolve rapidly. The conversation covers the evolution of technology trends in market research, from big data to machine learning to artificial intelligence, and how Musallam differentiates between AI automation and synthetic data. The episode highlights how inclusive design principles help democratize sophisticated research methodologies for users at every level of experience. Sponsors:Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Leaning into AI Integration

    Leaning into AI Integration
    Jun 17 2025
    Can an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integration revolutionizes traditional research methods while maintaining the critical human element that drives meaningful insights. Quail outlines her comprehensive digital transformation strategy for building research agents and connecting businesses with independent research specialists through her global platform. The conversation explores Quail's hands-on experience implementing digital transformation tools, from early AI applications to custom research agents that synthesize reports across multiple timeframes. She describes how human researchers capture subtle cues and contextual insights that drive innovation rather than relying solely on large language models (LLMs). "The human computers in our brains are extremely adept at capturing that [nuanced insight]," Quail explains. "If we keep training the LLMs and use the same output, we never talk to a human." McKinney and Quail also discuss findings from their upcoming US Consumer Trends Report, revealing that nearly half of Americans use generative AI regularly, with younger demographics leading to adoption at 78%. They explore the professional implications for the 35-49 age group, who must integrate AI into their toolkit to remain competitive. The discussion highlights how digital transformation in market research encompasses fundamental changes in how businesses access insights and how researchers deliver value through flexible, high-quality service delivery. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • A Digital Transformation Strategy for AI Adoption

    A Digital Transformation Strategy for AI Adoption
    May 6 2025
    AI adoption requires assessment beyond efficiency to unlock true business growth. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations, selecting appropriate applications, and establishing ethical guidelines. Mast shares his digital transformation strategy for implementing AI solutions, explaining how many organizations are stuck in what he calls the "wait-wow" cycle—where they experiment with AI but fail to gain traction. Through this digital transformation journey, they explore why many businesses, especially large enterprises, struggle with adoption rates hovering around 25% in the US and even lower in Canada, despite the technology's transformative potential for digital innovation. "The real potential of AI is you start to unlock growth and that's where we start to grow and create productivity inside of organizations," Mast explains. "But we're stuck in this idea of efficiency—doing my dishes, right? Those are very important things, but really the unlock or the real opportunity is when we meet this growth opportunity." McKinney and Mast also discuss the leadership requirements for successful AI implementation, examining how individual initiative is often more important than top-down directives. The conversation showcases Mast as a digital transformation leader who emphasizes why marketers and HR professionals should take ownership in AI adoption rather than leaving it solely to IT departments. Mast highlights the importance of involving teams in identifying AI opportunities within existing workflows while maintaining ethical standards. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    35 m
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