In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.

Chapters

00:00 Understanding the Value of a New Patient

02:46 Calculating Patient Value and ROI

06:04 Making Informed Marketing Decisions

Takeaways

• Most dentists can't answer the annual production value of a new patient.
• Calculating the value of a new patient requires data analysis.
• The production value should be assessed over a 12-month period.
• Collections, not production, determine the actual revenue.
• Understanding patient value helps in evaluating marketing ROI.
• Use dental software to track patient numbers and collections.
• A ballpark figure for new patient value is useful for decision-making.
• Calculate ROI by comparing marketing costs to patient value.
• Data-driven decisions enhance marketing strategies.
• Investing in training can improve patient acquisition rates.

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back.

In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient’s first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It’s not just about appearances; it’s about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way.

WHAT TO LISTEN FOR

[00:00] Why your front desk might be losing you patients

[06:29] Stop calling it a waiting room and do this instead

[07:04] Simple ways to make patients feel instantly at ease

[10:15] Snacks, Wi-Fi and the secret to five-star reviews

[16:02] Turn reviews into trust while patients sit and wait

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.

Takeaways

85% of consumers trust online reviews as much as referrals.

Online reviews are the new word of mouth.

Displaying reviews prominently can enhance first impressions.

Use Google Business posts to showcase five-star reviews.

A carousel of positive reviews on your website can boost credibility.

Social media is a valuable platform for sharing reviews.

Incorporate testimonials into email marketing for new patients.

Display reviews in the reception area to build trust.

Use relevant testimonials for specific services to improve SEO.

Broadcast reviews across all platforms to maximize visibility.

Chapters

00:00

The Importance of Positive Patient Reviews

02:54

Where to Showcase Reviews for Maximum Impact

06:06

Leveraging Social Media and Paid Ads

09:04

Integrating Reviews into Email Marketing and Reception Areas

12:05

Utilizing Testimonials in Print Media and Treatment Plans

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow