In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.

Takeaways

85% of consumers trust online reviews as much as referrals.

Online reviews are the new word of mouth.

Displaying reviews prominently can enhance first impressions.

Use Google Business posts to showcase five-star reviews.

A carousel of positive reviews on your website can boost credibility.

Social media is a valuable platform for sharing reviews.

Incorporate testimonials into email marketing for new patients.

Display reviews in the reception area to build trust.

Use relevant testimonials for specific services to improve SEO.

Broadcast reviews across all platforms to maximize visibility.

Chapters

00:00

The Importance of Positive Patient Reviews

02:54

Where to Showcase Reviews for Maximum Impact

06:06

Leveraging Social Media and Paid Ads

09:04

Integrating Reviews into Email Marketing and Reception Areas

12:05

Utilizing Testimonials in Print Media and Treatment Plans

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

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