VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.

Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.

That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choosing to work for a particular agency.

Hosted on Acast. See acast.com/privacy for more information.

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.

Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.

In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.

Further reading:

Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gaming

Media 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growth

Media 360: Jamie Laing on why brands should 'always have a North Star'

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.

Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.

Listen to their opinions on British Gas, Warburtons, KFC and more.

Further reading:

• PG Tips brings back Monkey in campaign featuring Emily Atack
• British Gas launches brand platform with cosy characters
• Olivia Colman takes crumpet duty seriously in Warburtons campaign
• Warburtons radio ads feature Olivia Colman denying 'crumpet heist'
• KFC spot launches burger with cult-like dinner ceremony
• Confused.com spot turns people into helium-filled inflatables

Hosted on Acast. See acast.com/privacy for more information.