Media360: Has social media killed the video star?
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Media360: Has social media killed the video star?
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Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.
Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.
In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.
Further reading:
Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gaming
Media 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growth
Media 360: Jamie Laing on why brands should 'always have a North Star'
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