Nicola Peake joins me to share the raw, behind-the-scenes story of how her personal passion project evolved into Peakfest, a large-scale, community-focused event that’s quickly gaining momentum.

We chat about the reality of making the leap from small, intimate events to a full-blown festival, and Nicola’s honesty about the challenges is refreshingly real. From underestimating the workload, trying to do it all alone, and the toll it took on her personal life, this conversation is a must-listen for anyone who’s ever thought, “How hard can it be?”

Nicola shares how her initial overconfidence gave way to some hard-won lessons, namely, the importance of asking for help, hiring experts, and building a solid support team. With better planning, clearer communication, and a renewed focus on accessibility and inclusivity, Peak Fest 2025 is shaping up to be something really special. And this time, she’s actually planning to enjoy it.

Hosted at the Fox Conference Centre in Birmingham, the event will offer a more accessible and inclusive experience for attendees, and thanks to Nicola’s investment in an experienced events team, she’ll finally get the chance to experience the magic she’s created.

If you’ve ever found yourself wearing all the hats and wondering why it’s not working, this episode will remind you that big visions need strong structures - and that asking for help isn’t a weakness, it’s a strategy.

About Nicola

She’s passionate about building meaningful, engaged communities and helping others turn theirs into sustainable, income-generating spaces. Whether you're just starting out or ready to scale, she believes that community can be both powerful and profitable, and she's here to show you how.

Get your Peakefest tickets here

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

I’m pulling back the curtain on what this podcast is really all about – and why I created it for you.

I’m Kirsty Carr, founder of Kirsty Carr Strategy, and after 20+ years in the corporate world and almost a decade working alongside creative and service-based business owners, I’ve seen a huge opportunity being missed time and time again: selling to corporate clients.

This podcast is your friendly, straight-talking guide to building a business that blends creativity with corporate strategy – without the fluff, fear or jargon.

Whether you're just starting out or you're scaling up, I'll be sharing insider tips from my own experience, honest chats with business owners who've walked the walk, and practical insight into what it really looks like to build corporate revenue streams in your business. We’ll explore:

• The benefits (and challenges) of working with corporate clients
• What corporate buyers actually want
• The personal side of entrepreneurship – the growth, the mindset wobbles, and the big wins
• How to approach the B2B space without losing your personality, creativity, or values

This is your no-nonsense invitation to think bigger, diversify your income, and confidently approach a whole new world of opportunity.

Let’s do business – the smart, grounded, human way.

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.