I’m pulling back the curtain on what this podcast is really all about – and why I created it for you.

I’m Kirsty Carr, founder of Kirsty Carr Strategy, and after 20+ years in the corporate world and almost a decade working alongside creative and service-based business owners, I’ve seen a huge opportunity being missed time and time again: selling to corporate clients.

This podcast is your friendly, straight-talking guide to building a business that blends creativity with corporate strategy – without the fluff, fear or jargon.

Whether you're just starting out or you're scaling up, I'll be sharing insider tips from my own experience, honest chats with business owners who've walked the walk, and practical insight into what it really looks like to build corporate revenue streams in your business. We’ll explore:

• The benefits (and challenges) of working with corporate clients
• What corporate buyers actually want
• The personal side of entrepreneurship – the growth, the mindset wobbles, and the big wins
• How to approach the B2B space without losing your personality, creativity, or values

This is your no-nonsense invitation to think bigger, diversify your income, and confidently approach a whole new world of opportunity.

Let’s do business – the smart, grounded, human way.

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.