Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories.

In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business.

Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent.

Expect:

• Tangible tips for execs, CEOs and team leads

• Real-life examples of storytelling success

• The Magnetic Employer Branding Method™ in action

• Why communication IS culture

🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.

Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling.

In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today.

Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell.

💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book Story-Driven Employer Branding, this is the mindset shift every leader needs.

🎧 Listen now and discover why storytelling isn’t fluff—it’s fuel.

🔗 Need to check out the show notes? Go here: modernemployerbrand.com/podcast191

👉 Grab your signed copy of the book at storydrivenemployerbranding.com
👉 Or find it on Amazon

What if your employer brand wasn’t just seen… but deeply felt?

In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic.

Using the Magnetic Employer Branding Method™, I'll guide you through how to:

• Transform your current culture into a Strategic Company Culture

• Make your people your loudest brand advocates without begging for reviews

• Craft a Work-to-Life Promise™ that top talent feels in their bones

• Win sustainable attention and convert it into long-term talent affinity

If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible.

🎧 Tap play to future-proof your brand.
📕 Grab the book: storydrivenemployerbranding.com