#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
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#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
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Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories.
In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business.
Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent.
Expect:
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Tangible tips for execs, CEOs and team leads
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Real-life examples of storytelling success
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The Magnetic Employer Branding Method™ in action
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Why communication IS culture
🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.
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