Think Your Business is Worth More? Here’s What Buyers Are Really Looking At.

Sellers often feel let down by their business valuation. There is a key principle that they overlook from the start of building their business that has a huge impact – their financial literacy.

In this episode I am joined by Rob Goddard, seasoned M&A advisor, to unpack the real financial truths behind selling—or buying—a business.

We break down the myths and misconceptions around business valuations, why adjusted EBITDA is more than just a buzzword, and the critical role financial literacy plays in building business value.

You’ll also hear how real-world businesses prepared for sale, the impact of operations on valuation, and the key team members you need to get top offers when it’s time to exit.

If you're building to sell—or just want to run a smarter business—this is the financial deep dive you can't afford to miss.

"You need a robust financial report to sell.” – Rob Goddard

You’ll hear about:

• The fact valuations often differ from perceived value due to various factors.
• Why a business's true value cannot be determined solely by financial statements.
• Financial literacy being a significant gap among many entrepreneurs.
• Robust financial processes are necessary for successful business sales.
• Why investing in financial management can lead to better business outcomes.
• How misleading ad backs can inflate business valuations unjustly.
• Outdated processes hindering business operations and financial accuracy.
• Building a competent team is essential for business growth and saleability

Connect With Rob Goddard

LinkedIn - https://www.linkedin.com/in/robgoddard/

S-Cubed Advisory - https://s-cubedadvisory.com/

Connect With Julie Wilkinson

LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/

Tik Tok – https://www.tiktok.com/@wasolutions

YouTube - https://www.youtube.com/channel/UCUvq6gfNoP_4dfIJulL6C6A

Facebook - https://www.facebook.com/wilkinsonaccountingsolutions

Website - https://wilkinsonaccountingsolutions.co.uk/

Find out more about our brilliant sponsor Acquisition Masters here - https://www.acquisitionmasters.co.uk/

Before you go, don’t forget to leave a comment and review if you got something out of this episode!

Are you having a negative impact on the value of your business?

So many business owners aren’t aware of the effect they are having on the value of their business before sale. They take on too many roles across the business, aren’t tracking what they pay themselves over the year, and all this impacts what they could be taking home from selling it further down the line.

In this episode I go into the fundamentals of financial concepts all business owners should know to be able to sell their business for as much as possible. I cover EBITDA, adjusted EBITDA and the impacts of salaries and dividends on valuations.

With enough knowledge and a few adjustments, you can maximise what you can sell your business for.

Listen up to find out how!

"Are the decision you make maximising profit?" – Julie

You’ll hear about:

• Why adjusted EBITDA is crucial for understanding business value during sales.
• The accruals concept helps match income with costs for accurate financial reporting.
• Business owners often overlook the impact of their roles on company valuation.
• Dividends taken by owners can distort profit margins and business valuation.

Connect With Julie Wilkinson

LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/

Tik Tok – https://www.tiktok.com/@wasolutions

YouTube - https://www.youtube.com/channel/UCUvq6gfNoP_4dfIJulL6C6A

Facebook - https://www.facebook.com/wilkinsonaccountingsolutions

Website - https://wilkinsonaccountingsolutions.co.uk/

Find out more about our brilliant sponsor Acquisition Masters here - https://www.acquisitionmasters.co.uk/

Before you go, don’t forget to leave a comment and review if you got something out of this episode!

Will the business you are building last beyond you?

Many business owners are building a lifestyle business rather than one for generational wealth. If you want to create a legacy rather than a job it all starts with you.

In this, my first solo podcast episode, I explore what it means to build a legacy with your business and what you need to do to prepare for the future if you aim to sell your business.

From understanding what generational wealth means, to implementing effective governance structures. I highlight the challenges of scaling a business and the role of financial leadership in ensuring operational efficiency and long-term success.

It’s not too late to create your legacy, listen up to find out how!

"Are you building a legacy or a job?" – Julie

You’ll hear about:

• Educating business owners on acquisition and exit strategies.
• Financial controls are essential for scaling a business effectively.
• Generational wealth means creating a business that lasts beyond the owner.
• Many businesses fail to sell due to lack of preparation and knowledge.
• A CFO can provide strategic value, but timing is key.

Connect With Julie Wilkinson

LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/

Tik Tok – https://www.tiktok.com/@wasolutions

YouTube - https://www.youtube.com/channel/UCUvq6gfNoP_4dfIJulL6C6A

Facebook - https://www.facebook.com/wilkinsonaccountingsolutions

Website - https://wilkinsonaccountingsolutions.co.uk/

Find out more about our brilliant sponsor Acquisition Masters here - https://www.acquisitionmasters.co.uk/

Before you go, don’t forget to leave a comment and review if you got something out of this episode!