Think Your Business is Worth More? Here’s What Buyers Are Really Looking At.

Sellers often feel let down by their business valuation. There is a key principle that they overlook from the start of building their business that has a huge impact – their financial literacy.

In this episode I am joined by Rob Goddard, seasoned M&A advisor, to unpack the real financial truths behind selling—or buying—a business.

We break down the myths and misconceptions around business valuations, why adjusted EBITDA is more than just a buzzword, and the critical role financial literacy plays in building business value.

You’ll also hear how real-world businesses prepared for sale, the impact of operations on valuation, and the key team members you need to get top offers when it’s time to exit.

If you're building to sell—or just want to run a smarter business—this is the financial deep dive you can't afford to miss.

"You need a robust financial report to sell.” – Rob Goddard

You’ll hear about:

• The fact valuations often differ from perceived value due to various factors.
• Why a business's true value cannot be determined solely by financial statements.
• Financial literacy being a significant gap among many entrepreneurs.
• Robust financial processes are necessary for successful business sales.
• Why investing in financial management can lead to better business outcomes.
• How misleading ad backs can inflate business valuations unjustly.
• Outdated processes hindering business operations and financial accuracy.
• Building a competent team is essential for business growth and saleability

Connect With Rob Goddard

LinkedIn - https://www.linkedin.com/in/robgoddard/

S-Cubed Advisory - https://s-cubedadvisory.com/

Connect With Julie Wilkinson

LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/

Tik Tok – https://www.tiktok.com/@wasolutions

YouTube - https://www.youtube.com/channel/UCUvq6gfNoP_4dfIJulL6C6A

Facebook - https://www.facebook.com/wilkinsonaccountingsolutions

Website - https://wilkinsonaccountingsolutions.co.uk/

Find out more about our brilliant sponsor Acquisition Masters here - https://www.acquisitionmasters.co.uk/

Before you go, don’t forget to leave a comment and review if you got something out of this episode!