Block by Block: A Show on Web3 Growth Marketing Podcast Por Peter Abilla arte de portada

Block by Block: A Show on Web3 Growth Marketing

Block by Block: A Show on Web3 Growth Marketing

De: Peter Abilla
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Each week, I sit down with the innovators and builders shaping the future of crypto and web3.

Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.

Let’s build something incredible, together. All onchain.

© 2025 Block by Block: A Show on Web3 Growth Marketing
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • [AUDIO] Jill Gunter: Espresso Systems, A Cross-chain Composability Layer
    Jul 7 2025

    Episode is brought to you by Infinex. Experience Crypto designed for humans.

    Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77

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    Summary

    In this engaging conversation, Jill Gunter from Espresso Systems shares insights into the intersection of philosophy and technology in the crypto space. The discussion explores the evolution of the industry, the importance of cross-chain composability, and how Espresso aims to solve the challenges posed by fragmented blockchain ecosystems. Jill emphasizes the need for a decentralized approach to interoperability and the significance of engaging developers in the crypto landscape. In this conversation, Jill discusses the challenges and experiences of developing on Ethereum and Solana, emphasizing the importance of developer experience and composability. She shares insights from her journey with the Orbs project, the shift in developer preferences towards Solana, and the philosophical differences between Ethereum's decentralized approach and Solana's more centralized model. Jill also highlights the significance of the Espresso Foundation in promoting decentralization and the future of blockchain development.

    Takeaways

    - Jill Gunter shares her journey in the crypto space.
    - Philosophy plays a significant role in the crypto industry.
    - Espresso aims to solve cross-chain composability issues.
    - The importance of decentralized systems in crypto.
    - Developers often don't recognize problems until they arise.
    - Espresso is designed as a B2B chain for interoperability.
    - The need for fast finality in cross-chain transactions.
    - Engaging developers is crucial for the future of Espresso.
    - Espresso's hackathon aims to foster innovation.
    - The evolution of the crypto industry from ideology to practicality. The Orbs project faced significant challenges on Ethereum due to high costs and scalability issues.
    - Developers are increasingly gravitating towards Solana for its more supportive environment.
    - Ethereum's fragmentation is a key factor in its struggle to attract new developers.
    - The Cathedral and the Bazaar metaphor illustrates different development philosophies in blockchain.
    - Espresso Systems aims to simplify the app chain deployment process for developers.
    - Building something real in crypto is essential for long-term success.
    - The Espresso Foundation represents a move towards greater decentralization in blockchain development.
    - The future of blockchain will likely involve modular solutions and app chains.
    - Community support is crucial for onboarding new developers in the crypto space.
    - Collaboration among different projects is vital for achieving interoperability in blockchain.

    Timeline

    00:00 Introduction to the Podcast and Guest
    01:06 Philosophical Roots in Crypto
    05:38 Exploring Espresso Systems
    09:27 Understanding Cross-Chain Composability
    19:25 Espresso's Role in the Blockchain Ecosystem
    27:58 Engaging Developers and the Future of Espresso
    29:14 The Journey of Orbs: A Cautionary Tale
    32:16 Developer Experience: The Shift to Solana
    33:36 Ethereum vs. Solana: A Comparative Analysis
    35:24 The Cathedral and the Bazaar: Two Development Philosophies
    41:13 Espresso Systems: Building for the Future
    52:24 Building Something Real: The Long-Term Vision
    58:20 Decentralization and the Espresso Foundation

    Follow me @shmula on X for upcoming episodes and to get in touch with me.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

    Más Menos
    1 h y 3 m
  • [AUDIO] David Rhodus: Building the Future of Streaming: Pipe Network and the DePIN Revolution
    Jul 3 2025

    Episode is brought to you by Infinex. Experience crypto designed for humans —

    https://app.infinex.xyz/?r=B2KSQJ77


    Summary

    In this episode, David Rhodus, founder and CEO of Permissionless Labs, shares his journey from AWS to Web3 infrastructure. He talks about launching Pipe Network, a decentralized content delivery network (CDN) designed to tackle video latency using a network of incentivized node operators. David breaks down the role of the POP client, explains how tokenomics will drive adoption, and reflects on building a two-sided marketplace that serves both streaming services and infrastructure providers. He also hints at future plans to go beyond video and support other data-heavy use cases like AI.

    Takeaways

    — David’s time at AWS shaped his approach to building hyper-resilient systems.

    — Pipe Network addresses video latency by using a decentralized CDN model.

    — The POP client lets everyday users contribute bandwidth as node operators.

    — Token incentives are key to driving participation and long-term network growth.

    — The team is focused on product execution more than hype or community right now.

    — Feedback from streaming companies helps iterate and improve the service.

    — Web3 enables new coordination models that are ideal for global infrastructure.

    — The vision goes beyond video—future use cases could include AI workloads and more.

    Timeline

    (00:00) From Amazon to Entrepreneurship: Lessons Learned

    (03:01) The Journey into Crypto: Early Experiences

    (05:57) Building Pipe Network: Addressing Video Streaming Challenges

    (08:57) Innovating with Blockchain: The Role of CDN

    (11:56) Hyperlocal Edge Nodes: Reducing Latency in Streaming

    (14:55) The Multi-CDN Strategy: Competing in the Streaming Market

    (17:57) Incentivizing Node Operators: The POP Client and Tokenomics

    (21:05) Ensuring Security: Zero Knowledge Proofs in Streaming

    (23:51) Future of Pipe Network: Permissionless and Global Impact

    (25:22) The Power of Streaming and Community Nodes

    (29:26) Innovating Beyond Video: Expanding Use Cases

    (32:18) Tokenomics and the Burn-Mint Equilibrium Model

    (35:44) Becoming a Node Operator: The Onboarding Process

    (38:04) Preparing for Full Production and Revenue Generation

    (39:57) Skepticism in Web3: A Different Perspective

    (43:20) The Role of Crypto in Coordination and Innovation

    (44:28) Targeting Node Deployment: Meeting Customer Needs

    Follow me @shmula on X for upcoming episodes and to get in touch with me.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

    Más Menos
    43 m
  • [AUDIO] June Ou and Provenance Blockchain: Mortgages, Life Insurance, and the Future of Blockchain Finance
    Jul 2 2025

    Episode is brought to you by Infinex. Experience crypto designed for humans:

    https://app.infinex.xyz/?r=B2KSQJ77

    Summary

    In this episode, June Ou, co-founder of Provenance Blockchain, breaks down how blockchain can streamline the financial system by removing middlemen and making transactions more transparent. She shares how Provenance started with lending and securities, but is now tackling more complex assets like life insurance and mortgages. June emphasizes that tokenization isn’t just about putting assets on-chain—it’s about ensuring the truth of ownership. She discusses how Provenance works with traditional institutions, educates them through working use cases, and tracks real-time loan performance to bring more trust into the system. With an evolving regulatory landscape and a focus on community building, Provenance is positioning itself as core infrastructure for the next generation of finance.



    Takeaways
    – Provenance Blockchain aims to decentralize core financial functions.
    – June Ou entered crypto to eliminate inefficiencies in legacy finance.
    – Early focus was on lending and securities trading.
    – Tokenization must reflect verified ownership—not just digital copies.
    – Traditional institutions need proof-of-concept to engage seriously.
    – Key on-chain metrics include loan volume and performance.
    – Real-time data helps track market changes and risk.
    – Regulatory clarity is improving, enabling broader adoption.
    – Asset onboarding for institutions needs to be simpler and faster.
    – Life insurance is hard to tokenize due to legacy systems.
    – The mortgage market is a major opportunity for Provenance.
    – Community is essential to drive adoption and education.
    – Provenance is built to scale as regulation and demand evolve.



    Timeline

    (00:00) Introduction to Provenance Blockchain and Its Vision
    (03:46) The Role of Blockchain in Financial Transformation
    (06:36) Building the Lending Ecosystem on Blockchain
    (09:37) Challenges in Tokenizing Real World Assets
    (12:50) Educating Traditional Finance on Blockchain Benefits
    (15:48) Real-Time Performance and Transparency in Loans
    (19:00) Simplifying Asset Boarding for Institutions
    (21:43) The Future of Blockchain in Life Insurance
    (27:28) Simplifying Blockchain Integration
    (29:07) Digitizing Assets for Blockchain
    (31:32) Navigating Legal and Compliance Challenges
    (33:14) Building a Self-Service Blockchain Model
    (36:26) Community Building in Blockchain
    (38:47) Innovative Mortgage Products
    (41:49) Regulatory Landscape and Challenges
    (44:33) Exciting Developments with SEC Collaboration
    (50:30) Open Dialogue with Regulators

    Follow me @shmula on X for upcoming episodes and to get in touch with me.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

    Más Menos
    54 m
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