Pricing doesn’t exist in a vacuum — it shifts based on where you’re selling. In part two of the pricing series, we explore how your price needs to align with your retailer’s expectations. From mass to specialty to club stores, we’ll talk strategy, margins, and what happens when your price doesn’t match the store environment.

In this episode, you’ll learn:

• How pricing varies across mass, drug, natural, and specialty retailers

• Why retail channel strategy matters for pricing

• Retail margin expectations and how they affect your bottom line

• When (and if) it makes sense to vary your price across retailers

💬 Pricing is a partnership between your brand, your customer, and your retailer. Let's break it down.

Links:
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Finding the right funding is one of the biggest challenges for emerging beauty brands today.
In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan.

They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight.

What you’ll learn:
✅ What asset-based funding is (and how it differs from VC or revenue-based loans)
✅ The pros and cons of asset-based funding for beauty and CPG brands
✅ Key financial systems and documents you need before applying
✅ What lenders look for — and what could disqualify you
✅ How to protect yourself and find the best funding partner for your business
✅ Why understanding your cash cycle is critical for success

If you're an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into!

Links:
📌 Connect with Marshall Lebovits on LinkedIn
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Pricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in.

In this episode, you’ll learn:

• What to research when evaluating your product category

• How pricing tiers vary across mass, masstige, and prestige

• Why benchmarking against direct competitors matters

• Tips to avoid being priced too high or too low
  
  

🎧 Tune in and start pricing with purpose!

Links:
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!