Trademark protection isn’t just for big brands — it’s essential for emerging founders too.

In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later.

Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you’re launching your first product or prepping for retail expansion, this conversation will make you rethink how you protect your brand’s future.

We’ll dive into:
✅ Why trademarking is a must, not a “nice to have”
✅ The most common trademark mistakes emerging brands make
✅ What to know about using your personal name as a brand name
✅ The basics of trademarking logos, slogans, and even colors
✅ How to spot potential trademark infringement early
✅ What to know about international trademark protection
✅ When to prioritize trademarking additional brand elements (like logos and packaging)

If you’re serious about scaling your brand and building long-term value, this is a must-listen episode!

Links:
📌 Connect with Lauren Bercuson on LinkedIn

📌 Check out Storylock Legal: https://www.storylocklegal.com/

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🔗 Monique Benoit on LinkedIn
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🔗 Scaling Emerging Beauty Website

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