In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of YouTube creators, effective brand strategies, and the intricacies of monetizing content. Tune in for expert advice on starting a YouTube channel, understanding the algorithm, and leveraging the platform for both personal and professional growth.

00:00 Introduction
00:38 Welcome to Between Two Pixels Podcast
01:05 Getting Started on YouTube
02:53 Challenges and Strategies for YouTube Growth
07:08 Types of YouTube Creators
08:58 Brands and Influencers on YouTube
15:03 Advice for New Creators and Brands
17:46 Mastering YouTube Thumbnails and Keywords
19:38 Understanding the YouTube Algorithm
20:45 Audience Engagement Strategies
22:09 The Role of Shorts and Posting Frequency
27:28 Monetizing Your YouTube Channel
31:45 Effective Content Creation and Podcasting
35:41 Final Thoughts on YouTube Success

What's REALLY Working on Social Media in 2025?

In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.

00:00 Introduction to Organic and Paid Social Media Strategies
00:39 Welcome to Between Two Pixels Podcast
01:35 Current State of Social Media
03:36 TikTok's Influence on Social Media Trends
05:44 Organic vs Paid Content: Finding the Balance
11:47 The Importance of Brand Voice in Social Media
16:29 Balancing Production Quality and Authenticity
19:29 The Role of Microphones in Content Creation
19:48 The Evolution of Content Standards
20:23 Testing and Analytics for Social Media
24:21 The Impact of AI on Social Media
31:22 Consistency and Authenticity in Branding
35:28 Final Thoughts and Future Trends

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

The SECRET to Successful Brand Activations

In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.

00:00 Introduction to Effective Marketing Campaigns
00:46 Welcome to Between Two Pixels Podcast
01:07 Understanding Brand Activation Marketing
01:34 Examples of Successful Brand Activations
02:53 The Importance of Direct and Organic Marketing
04:10 Planning and Strategy for Brand Activations
07:05 Measuring the Impact of Brand Activations
08:29 Common Pitfalls in Activation Marketing
10:19 Training and Finding the Right Brand Ambassadors
11:34 Trends in Activation Marketing
13:51 Best Practices and Insider Tips
15:37 Working with an Agency for Activation Marketing
18:02 Exciting Activation Experiences
19:09 Upcoming Activation Projects
20:28 Conclusion and Farewell

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Mastering Marketing Strategies for Startups | Between Two Pixels Podcast

In this episode of 'Between Two Pixels', co-CEOs Josh and Bryan Owen dive deep into the world of marketing for startups. They discuss the necessity of having a flexible but concrete strategy, the importance of understanding your audience, and how their company, Between Pixels, has evolved to serve startups effectively. They also touch on the importance of brand identity, the challenges startups face, and the value of working with the right marketing partner. The conversation includes practical insights for startups to avoid common pitfalls and make the most of their marketing efforts.

00:00 Introduction to Strategy and Startups
00:38 Welcome to Between Two Pixels
01:09 The Journey of Becoming Business Partners
01:54 Marketing for Startups: Initial Thoughts
06:32 Understanding Product Market Fit
14:05 The Importance of Brand Identity
18:09 Choosing the Right Agency Partner
23:04 Building Trust in Business Relationships
23:50 Common Startup Mistakes to Avoid
24:28 Balancing Stubbornness and Open-Mindedness
25:29 The Importance of Foundational Elements
27:45 Adapting to Market Feedback
33:51 Understanding Your Customer
40:00 Working with Agencies as a Startup
43:13 Conclusion and Final Thoughts

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Maximizing Your Marketing Budget: How to Work Effectively with an Agency

Join hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with contractors vs. agencies and gain insights on how to avoid scope increases, streamline feedback, and leverage your budget effectively. Ideal for anyone in a marketing or corporate communications role looking to optimize their agency collaboration for high-quality content creation.

00:00 Introduction to Partnership Philosophy
00:42 Meet the Hosts: Josh and Jimmy
02:54 Jimmy's Background in Video Production
09:02 Transitioning from Contractor to Agency
10:48 Best Practices for Working with Agencies
20:27 The Importance of Transparent Pricing
20:52 Building Long-Term Client Relationships
21:11 Managing Scope Increases Effectively
22:48 Advice for Marketers on Hiring Agencies
23:56 Understanding Client Needs and Goals
25:14 Creative Solutions for Complex Industries
36:55 Streamlining Feedback and Communication
40:57 Final Thoughts and Best Practices

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

The AI Revolution Transforming Creative Jobs Today & in The Future | Between Two Pixels Podcast

In this episode of Between Two Pixels, Bryan Owen and Josh Peters discuss the impact of AI on jobs, content production, and marketing. They explore how AI tools can improve efficiencies, from summarizing meeting notes to generating voiceovers and repairing audio. They also tackle the potential risks, such as creating a dependency on AI and ensuring the authenticity of content. Tune in to understand the evolving role of AI in the creative industry, the opportunities it brings, and how to adapt to the technological advancements in content and marketing.

00:00 Introduction: Is AI Going to Replace Our Jobs?
00:34 Welcome to Between Two Pixels Podcast
01:18 Discussing AI in Content Production and Marketing
02:24 Optimism vs. Pessimism Towards AI
05:33 Leveraging AI for Content Planning and Production
11:02 Generative AI and Voice Cloning
12:53 AI in Video and Audio Repair
17:31 AI Avatars and Upscaling
21:42 AI as a Colleague in Marketing
24:09 AI's Role in Content Creation
25:21 The Future of Jobs in AI
27:12 Adapting to New Job Markets
29:16 The Evolution of Marketing Tools
31:44 Personalization and AI in Marketing
41:56 Challenges and Pitfalls of AI
48:21 Final Thoughts on AI's Impact

In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.

00:00 Introduction to Social Media Engagement
00:54 Meet Katie: From TV to Social Media
01:10 Building a Social Media Strategy
01:59 Katie's Journey with Atlanta United
04:27 The Evolution of Social Media Content
06:26 Creating Engaging Content
08:41 Platform-Specific Strategies
11:59 Managing Social Media Marketing
13:52 Key Metrics and Analytics
16:25 Balancing Engagement and Brand Safety
20:02 Handling Brand Crises on Social Media
21:41 Best Practices for Social Media
26:34 Exploring Team Dynamics and Fun Activities
27:01 Trends and Styles in Social Media
27:11 The Art of Quick Cuts and Edits
27:50 Second Screening Phenomenon
28:58 Video Trends and Social Media Strategies
30:23 Embracing Creativity in Social Media
31:59 Reality TV and Social Media Similarities
34:54 Shifting to Marketing-Focused Strategies
35:36 Planning and Analyzing Social Media Content
40:58 The Future of Social Media and Content Creation
43:25 The Role of AI in Content Creation
49:54 Concluding Thoughts on Social Media

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

In this episode of 'Between Two Pixels,' we dive into the complexities of healthcare branding with our special guest Tim Reichert, Vice President of Marketing at Aylo Health. Tim shares insights from their journey re-branding from Eagles Landing Family Practice to Aylo Health, highlighting the challenges and strategies in making primary care appealing and unique. Learn about their research-driven approach, the importance of cohesive brand messaging, and the effective use of agency partnerships to navigate new markets. Join us for a detailed discussion on the evolution of a healthcare brand and how a consistent marketing strategy can set you apart in a competitive industry.

00:00 Introduction to Content Creation Challenges
00:34 Welcome to the Podcast
00:54 Meet Tim
01:18 The Evolution of Aylo Health's Branding
01:43 Tim's Journey into Marketing
03:29 Rebranding Challenges and Strategies
10:20 Creating a Unique Patient Experience
15:04 Collaborating with Agencies for Success
18:04 The Decision to Rebrand and Its Execution
22:32 Research and Focus Groups Insights
27:31 Defining Brand Elements
28:47 Building Marketing Assets
29:18 Entering New Markets
32:36 Teaser Campaigns and Market Warm-Up
36:39 Strategic Messaging and Market Adaptation
40:19 Agency Collaboration and Trust
47:52 Choosing the Right Agency
50:38 Keys to Marketing Success
52:28 Conclusion and Future Outlook

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels