In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of YouTube creators, effective brand strategies, and the intricacies of monetizing content. Tune in for expert advice on starting a YouTube channel, understanding the algorithm, and leveraging the platform for both personal and professional growth.

00:00 Introduction
00:38 Welcome to Between Two Pixels Podcast
01:05 Getting Started on YouTube
02:53 Challenges and Strategies for YouTube Growth
07:08 Types of YouTube Creators
08:58 Brands and Influencers on YouTube
15:03 Advice for New Creators and Brands
17:46 Mastering YouTube Thumbnails and Keywords
19:38 Understanding the YouTube Algorithm
20:45 Audience Engagement Strategies
22:09 The Role of Shorts and Posting Frequency
27:28 Monetizing Your YouTube Channel
31:45 Effective Content Creation and Podcasting
35:41 Final Thoughts on YouTube Success

What's REALLY Working on Social Media in 2025?

In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.

00:00 Introduction to Organic and Paid Social Media Strategies
00:39 Welcome to Between Two Pixels Podcast
01:35 Current State of Social Media
03:36 TikTok's Influence on Social Media Trends
05:44 Organic vs Paid Content: Finding the Balance
11:47 The Importance of Brand Voice in Social Media
16:29 Balancing Production Quality and Authenticity
19:29 The Role of Microphones in Content Creation
19:48 The Evolution of Content Standards
20:23 Testing and Analytics for Social Media
24:21 The Impact of AI on Social Media
31:22 Consistency and Authenticity in Branding
35:28 Final Thoughts and Future Trends

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

The SECRET to Successful Brand Activations

In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.

00:00 Introduction to Effective Marketing Campaigns
00:46 Welcome to Between Two Pixels Podcast
01:07 Understanding Brand Activation Marketing
01:34 Examples of Successful Brand Activations
02:53 The Importance of Direct and Organic Marketing
04:10 Planning and Strategy for Brand Activations
07:05 Measuring the Impact of Brand Activations
08:29 Common Pitfalls in Activation Marketing
10:19 Training and Finding the Right Brand Ambassadors
11:34 Trends in Activation Marketing
13:51 Best Practices and Insider Tips
15:37 Working with an Agency for Activation Marketing
18:02 Exciting Activation Experiences
19:09 Upcoming Activation Projects
20:28 Conclusion and Farewell

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels