Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?
Host: Donna Peterson, President of World Innovators
Podcast: B2B Marketing Excellence & AI

In this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.

With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn’t deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.

Listeners will walk away with:

• A deeper understanding of why trust is so difficult to establish in B2B
• How inconsistent branding, shallow messaging, and automation have chipped away at confidence
• Practical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI tools

If you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

📌 Episode Highlights:
• 00:00 Introduction: Trust Issues in Business
• 00:20 Lessons from the Past: My Mother's Advice
• 01:42 Personal Experiences with Trust in Business
• 02:19 The Importance of Building Trust in B2B Brands
• 04:00 Challenges in Building Trust Today
• 05:34 The Role of Empathy and Emotion in Messaging
• 07:24 Common Pitfalls in B2B Marketing
• 13:36 Effective Strategies to Build Trust
• 20:13 Actionable Steps to Enhance Trust
• 23:10 Conclusion: The Long Road to Trust

🔗 Want help building trust with your marketing strategy? Email Donna directly: dpeterson@worldinnovators.com
🌐 Learn more at www.worldinnovators.com
🎧 Tune in now and discover how to build relationships that last—because in B2B, trust isn’t just important, it’s everything.

Episode Title: GPTs Replaced Endless File Searching

Show Notes:
In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're forced to transfer everything. That happened to me recently, and instead of just moving over cluttered files, I decided to create a better system.

I used this opportunity to build personalized GPTs (Generative Pretrained Transformers) inside ChatGPT to help me organize information so I could stop digging through folders, spreadsheets, and emails. Now, instead of asking “Where did I save that?” — I just ask my GPT.

These GPTs have become my go-to system for locating key client information, marketing materials, podcast outlines, and internal resources — all in seconds.

If you’re overwhelmed by digital disorganization or tired of repeating the same searches, this episode will show you how to use AI to create a centralized, accessible, and reliable system for storing and retrieving information.

You’ll learn:

• Why I decided not to keep transferring messy files across computers
• How GPTs help organize and recall key information instantly
• Real-world examples of how I use GPTs to support client work and daily operations
• Simple ways to get started creating your own GPT-based document system

At World Innovators, we’re all about helping B2B brands and Executives find smarter ways to reach the right audience — and that starts with staying organized internally. GPTs are one tool that’s helping us (and our clients) reduce clutter and increase clarity.

Watch the Bonus Video: How to Create Your Own GPT- https://youtu.be/2NNt4f88qNw?si=KniJVppBV3CSuafp

Episode Breakdown:

• 00:00 A Rough Week with Technology
• 03:21 Setting Up Your Own GPT
• 04:58 Practical Applications of GPTs
• 08:27 Training and Optimizing Your GPT
• 12:50 Benefits of GPTs for Teams
• 15:18 Final Thoughts and Encouragement

👉 If you’re ready to stop wasting time hunting down documents and start using AI to keep everything organized, this episode is for you.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.

Cold to Connected: Making Your Email Marketing Meaningful

B2B Marketing Excellence & AI Podcast with Donna Peterson

Are your emails building real relationships—or just filling inboxes?

In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.

You’ll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient’s needs—not just their job titles. Plus, we’ll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.

Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.

Timestamps:
• 00:00 – Welcome: The Real Purpose Behind Your Emails
• 00:52 – Why Industry-Specific Lists Matter So Much
• 02:45 – Segmenting for Relevance and Respect
• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)
• 06:47 – Messaging That Builds Trust and Adds Value
• 08:26 – Using Industry Knowledge to Cut Through the Noise
• 10:43 – Quick Recap: What You Can Start Doing Today
• 15:10 – Final Thoughts & A Gentle Challenge

👉 Ready to take your email marketing to the next level? If you’re looking for tailored strategies or help finding the right audience lists, reach out—I’d love to help you build connections that actually move the needle.

Let’s work together to inspire success in everything we do and with everyone around us.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.