Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?
Host: Donna Peterson, President of World Innovators
Podcast: B2B Marketing Excellence & AI

In this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.

With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn’t deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.

Listeners will walk away with:

• A deeper understanding of why trust is so difficult to establish in B2B
• How inconsistent branding, shallow messaging, and automation have chipped away at confidence
• Practical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI tools

If you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

📌 Episode Highlights:
• 00:00 Introduction: Trust Issues in Business
• 00:20 Lessons from the Past: My Mother's Advice
• 01:42 Personal Experiences with Trust in Business
• 02:19 The Importance of Building Trust in B2B Brands
• 04:00 Challenges in Building Trust Today
• 05:34 The Role of Empathy and Emotion in Messaging
• 07:24 Common Pitfalls in B2B Marketing
• 13:36 Effective Strategies to Build Trust
• 20:13 Actionable Steps to Enhance Trust
• 23:10 Conclusion: The Long Road to Trust

🔗 Want help building trust with your marketing strategy? Email Donna directly: dpeterson@worldinnovators.com
🌐 Learn more at www.worldinnovators.com
🎧 Tune in now and discover how to build relationships that last—because in B2B, trust isn’t just important, it’s everything.