Episodios

  • Ep. 177: How to Turn Around An Underperforming Marketing Campaign

    Ep. 177: How to Turn Around An Underperforming Marketing Campaign
    May 21 2025
    Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
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    39 m
  • Ep. 176: How to Think Creatively and Get New Customers in B2B

    Ep. 176: How to Think Creatively and Get New Customers in B2B
    May 14 2025
    Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.
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    35 m
  • How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175

    How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175
    May 7 2025
    Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.
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    35 m
  • Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies

    Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies
    Apr 30 2025
    Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
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    41 m
  • Ep. 173: How to Drive B2B Marketing Success with Social Media

    Ep. 173: How to Drive B2B Marketing Success with Social Media
    Apr 23 2025
    Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they’re focusing on the right metrics.
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    45 m
  • Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies

    Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies
    Apr 15 2025
    SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.
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    48 m
  • Ep. 171: How Marketers Can Fully Optimize HubSpot for Incredible Growth

    Ep. 171: How Marketers Can Fully Optimize HubSpot for Incredible Growth
    Apr 9 2025
    B2B SaaS marketing leader Brandon Ring on how teams can leverage HubSpot for B2B marketing success. Brandon discussed why teams are setting themselves up for failure if they don’t fully utilize HubSpot and emphasized the benefits of lead scoring, closed-loop reporting, and evergreen campaigns.
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    38 m
  • Ep. 170: How Strategic Marketing Leads to More Profitable Clients

    Ep. 170: How Strategic Marketing Leads to More Profitable Clients
    Apr 2 2025
    Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right platforms.
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    43 m
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