Stop playing defense and start playing offense.

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:

- Master the core principles of Positioning Jujitsu to differentiate your offerings.

- Apply this distinct approach to navigate complex B2B buying journeys.

- Use data-driven insights to fine-tune your strategy and win deals.

- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.

- Avoid common pitfalls that undermine your efforts, even with good positioning.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.

Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.

Key Learnings for B2B Marketers:

- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.

- The "Fear of Failure" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.

- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.

- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.

- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.

- Actionable Marketing Strategies: Translate "The JOLT Effect" into immediate, impactful marketing campaigns.

Unlock the secrets to moving buyers from "I need to think about it" to "Yes!" using proven strategies from "The JOLT Effect."

Don't miss this opportunity to gain a competitive edge in the B2B marketplace.

Follow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue.

In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strategy.

This session is designed for B2B marketers who want to break down marketing silos and maximize their ROI. We'll cover:

- How to integrate LinkedIn Ads with other marketing channels for seamless lead generation.

- Proven techniques for optimizing your campaigns and driving measurable results.

- Strategies for building a robust multi-channel approach that aligns with the B2B buyer’s journey.

- Practical tips from Justin's experience running a leading LinkedIn Ads agency.

Don't miss this opportunity to elevate your B2B marketing strategy!

Follow Justin Rowe on LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io