Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.

Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.

Key Learnings for B2B Marketers:

- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.

- The "Fear of Failure" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.

- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.

- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.

- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.

- Actionable Marketing Strategies: Translate "The JOLT Effect" into immediate, impactful marketing campaigns.

Unlock the secrets to moving buyers from "I need to think about it" to "Yes!" using proven strategies from "The JOLT Effect."

Don't miss this opportunity to gain a competitive edge in the B2B marketplace.

Follow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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