In this episode of AnnaJoTalks: Work Life for Badasses, Coach AnnaJo walks you through the exact framework she’s used to reinvent her life and career, not just once, but again and again.

Recorded during a powerful moment of reflection (not quite on her birthday, but with all the same heart and fire), she introduces her signature Reinvention Triangle:
✨ Own Your Story
✨ Create a Vision
✨ Experiment Boldly

If you’re craving a shift in your career, your lifestyle, or your identity, this episode gives you the permission and the practical tools to begin.

You’ll hear real examples from her journey, simple steps to get started, and a reminder that reinvention doesn’t require perfection it starts with a tiny spark and a whole lot of courage.

This isn’t just an episode it’s a gift to help you live life on your own terms. 🎁

Press play and let the reinvention begin.

Secrets of a Supermom

How does she do it all?

In this episode, I sit down with Lori Whitney Oberbroeckling, a powerhouse mom of four, corporate leader, author, podcaster, and founder of Secrets of Supermom. Lori shares how she manages a family of six while building a thriving career and helping other women do the same. We talk about routines, boundaries, ambition, and the myth of “doing it all”, and what actually works instead.

Whether you’re a working parent, entrepreneur, or simply someone trying to juggle a lot without burning out, this conversation is packed with honest insights, real-life strategies, and a whole lot of encouragement.

🎧 Listen in and learn:

• How Lori structures her days as a corporate leader and mom of four

• Her best-kept secrets for managing energy, not just time

• Why boundaries are essential—and how to create them

• The truth behind “Supermom” and how to redefine success on your own terms

You're Invited to Supermom Summer Camp!

This is your official invitation to Supermom Summer Camp —, a totally FREE virtual event just for moms who are done with burnout and ready for better.
🗓️ June 16–20
- Choose your own trail (Clarity, Momentum, Energy, or Boundaries)
- Earn badges, gain practical tools, and join me at the campfire!

💥 I’ll be speaking on Day 1, sharing how to build boundaries in work and in life — don’t miss it!

Grab your free camp pass here:
https://secretsofsupermom.mykajabi.com/a/2148123648/ChM2Laze

✨ Connect with Lori:

Website: https://www.secretsofsupermom.com
Podcast: https://secretsofsupermom.com/the-blog/
Facebook Page: https://www.facebook.com/secretsofsupermom
Facebook Group: https://www.facebook.com/groups/secretsofsupermom
Instagram: https://www.instagram.com/secretsofsupermom
LinkedIn: https://www.linkedin.com/in/secretsofsupermom

In this episode, Coach AnnaJo sits down with the brilliant and bold Catarina Abreu, a healthcare strategist, consultant, and soon-to-be author, to talk about career reinvention, leadership, and living life on your own terms.

From growing up across six countries and witnessing her mother’s healthcare journey, to navigating burnout, loss, and the toxic trap of “success on paper”, Catarina’s path is anything but linear. But through resilience, vision, and a researcher’s mindset, she carved out a life and career that aligns with her purpose.

💡 Spoiler: It involved saying no to becoming a doctor or PhD, yes to a leap of faith with Columbia University, and total transformation after the worst year of her life.

This conversation is a deep dive into:

• The emotional turning points that catalyze reinvention

• Why rejecting traditional career paths doesn’t mean failure—it means courage

• How Catarina designed a new leadership identity rooted in authenticity

• The power of using your values (not a perfect plan) to build what’s next

🌟 About Catarina Abreu

Catarina is a strategist and educator who defies norms in AI, healthcare, and leadership. With 12+ years in the field and a multicultural background, she’s now empowering women in research to become mission-driven thought leaders. Her upcoming book captures leadership lessons through the lens of personal growth and professional disruption.

Instagram: https://www.instagram.com/adasiainsights

LinkedIn: https://www.linkedin.com/in/catarina-bcla-abreu/

Substack: https://catarinacostaabreu.substack.com/

🗣 Favorite Quotes

“I didn’t want a traditional career. I wanted to build one that felt true.”
“You don’t always need the perfect vision—just the courage to explore your values.”
“Sometimes the year everything falls apart is the year you finally find yourself.”

🎧 Listen Now

Join us for this powerful and honest episode, and find the inspiration to build the next chapter of your own story, without waiting for permission.

Feeling stuck? You’re not.
You’re simply between versions of yourself, and that’s where reinvention begins.

In this episode, Coach AnnaJo shares the truth about what it really takes to step into a new chapter in your life and career. No quick fixes. No glamorous overnight success stories. Just the raw, honest, science-backed reality of building a new identity.

She brings her experience as a scientist working with iconic brands like Oreo and Ritz, where reinvention was part of the job, and draws powerful parallels to personal growth, career pivots, and becoming the version of yourself you’ve been dreaming about.

This episode is for you if:

• You’re no longer fulfilled in your current role but don’t know what’s next

• You’re craving change, but fear keeps slowing you down

• You’re curious about building a new identity, not just a new title

• You’re ready to take a leap—but want to do it with clarity

🎓 And if you’re ready for more, join her free masterclass:
Corporate to Entrepreneur: Build a New Identity
RSVP here: https://offers.annajocoaching.com/freedom-masterclass

You don’t need to have it all figured out.
You just need to decide you’re not staying stuck.

#Reinvention #WorkLifeHarmony #CareerPivot #FromCorporateToEntrepreneur #CoachAnnaJo #AnnaJoTalks #YoureNotStuck #NextChapter

In this episode of AnnaJoTalks: Work-Life for Badasses, Coach AnnaJo sits down with Tiago Almeida, a dreamer, high-energy visionary, and proud member of the Science of Perfection School. Tiago opens up about his journey from mechanical engineer in Portugal to a multi-hyphenate entrepreneur with big dreams of building his career in the U.S.

What started with a bold decision—“When I turn 30, I’ll hire a coach”—led to a powerful transformation. From launching an Airbnb, becoming a business developer, and even job hunting at a U.S. trade show while on vacation, Tiago shares how coaching helped him build capacity, take bold steps, and finally, believe that impossible dreams are possible.

🚀 Learn how Tiago navigates work-life harmony, sets bold goals with his wife, and creates boundaries that allow him to thrive in both work and life.

Key Topics:

• Rewriting your career story

• Building confidence through coaching

• The mindset behind “almost”

• Work-life harmony with a new baby and multiple ventures

• Putting yourself out there—even when it’s scary

You can connect with Tiago Almeida:

Linkedin: https://www.linkedin.com/in/tiago-falmeida/

Instagram: https://www.instagram.com/tiago.f.t.almeida/

Why is it so much harder to set boundaries with the people closest to us than it is at work?

In this episode, I share a powerful realization from my recent conversations: most people struggle less with boundaries at work and more with boundaries at home.

We’ll dive into the real reason why setting limits with family, partners, and even ourselves feels so complicated—and why the key to better boundaries isn’t just about what you say, but how clear you are before you even say it.

I’ll break down:
✅ The hidden reason we struggle with setting boundaries at home
✅ The 'Instruction Manual' mistake we all make (and how to fix it)
✅ Why boundaries don’t start with communication—they start with clarity
✅ A simple formula to set boundaries from a place of confidence, not frustration

If you’ve ever thought, “If I don’t do it, nobody will”—this episode is for you. Tune in now and learn how to set boundaries that actually stick!

Follow me on the socials:

https://www.facebook.com/annajotalkspage

https://www.instagram.com/annajotalks

https://www.linkedin.com/in/coach-annajo/

Project Management, Mindset & Mastering the 75 Hard with Valerie Mason-Robinson

In this episode of AnnaJo Talks: Work-Life for Badasses, I sit down with Valerie Mason-Robinson, a powerhouse leader, entrepreneur, corporate executive, and mom of three. Valerie's journey is one of resilience, adaptability, and pure badassery—from leading in project management and government roles to successfully completing 75 Hard with an extra level of difficulty (yep, no coffee included!).

Join us as we discuss:
✅ The intersection of corporate leadership, entrepreneurship, and public service
✅ How project management principles can help you balance work and life
✅ The life-changing lessons from 75 Hard and endurance sports
✅ How Valerie navigates change, prioritizes goals, and stays focused

If you’re looking for insights on discipline, success, and embracing life's seasons, this episode is for you.

📌 Connect with Valerie: LinkedIn
Linkedin: https://www.linkedin.com/in/valeriemr/

https://www.victorieconsultinggroup.com/

IG: https://www.instagram.com/victorieconsultinggroup/

👉 Listen now on Apple, Spotify, Google, or wherever you get your podcasts!

Procrastination isn’t who you are—it’s a learned behavior. And what’s learned can be unlearned.

In this episode of AnnaJoTalks: Work Life for Badasses, we’re tackling the real reason you procrastinate and how to break free from the energy-draining cycle of postponing tasks.

Here’s what we’ll cover:
1- Why procrastination is NOT part of your identity (so stop saying, “I’m just a procrastinator”)
2- How society actually reinforces procrastination patterns (and how to break them)
3- The difference between postponing a task and thinking about doing it but never starting
4- The real cost of procrastination—not just time, but your mental energy
5- A simple 3-step framework (AAR: Awareness, Acceptance, Reframe) to shift from overthinking to action

The question is: Who do you want to become?

If you’re done with the excuses and ready to take back control of your time and energy, this episode is for you.

Your challenge: After listening, choose one thing you’ve been procrastinating on and take the first step today! Then DM me or drop a review, I want to hear what you did.

🔗 Subscribe & Share: If this episode hit home for you, share it with a fellow badass who needs to hear it!

#Procrastination #MindsetShift #WorkLifeHarmony #TakeAction #DoneIsBetterThanPerfect #BreakingTheCycle