On this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise.

Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond.

This conversation explores:

• The gap MADabolic fills between performance and mainstream fitness
• Why the brand intentionally avoids trends and “fitness as sport”
• How franchisees are scaling with consistency and discipline
• The challenges and opportunities in targeting the other 80% of the addressable market

Whether you're an operator, investor, or franchisor, this episode offers insight into building a brand that prioritizes strength, structure, and long-term strategy.

Welcome to This Week in Fitness by ATFW, where Krissy Vann crunches the latest fitness business headlines in under 5 minutes.

Here’s what’s making news:

🔹 Airbnb Launches Wellness Services
Airbnb expands into fitness and wellness with its new Airbnb Services feature, now available in 260 cities. Users can book yoga, HIIT, massage, and personal training—whether or not they’re staying in an Airbnb.

🔹 iFIT Acquires Reform RX
iFIT enters the Pilates space through the acquisition of connected equipment brand Reform RX, expanding offerings for home and studio markets.

🔹 Planet Fitness Revives Teen Summer Pass
Teens aged 14 to 19 can work out for free all summer long. With more than $300M in waived dues since 2019, Planet Fitness continues its push to engage youth in structured fitness.

🔹 Xponential Fitness CEO to Retire
Mark King announces plans to retire due to health reasons. The company will hold its Analyst & Investor Day at the NYSE on May 29 to outline next steps and growth strategy.

🔹 Anthony Geisler Launches Sequel Brands
The former Xponential CEO returns with a new multi-brand fitness franchise company, including Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and BODY20.

🔹 Apple Music & UMG Introduce Sound Therapy
Apple Music and Universal Music Group partner on a sound wellness collection, featuring brainwave-based adaptations of popular songs from artists like Imagine Dragons and Katy Perry.

Stay fit, stay informed, and keep your fitness business in shape.

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Mike Goscinski, Vice President of Government Affairs for the Health & Fitness Association, to break down what really happened during the recent Advocacy Fly-In on Capitol Hill.

Over 100 fitness industry leaders met with lawmakers to advocate for the inclusion of the PHIT Act (Personal Health Investment Today Act) in upcoming legislation. The PHIT Act aims to allow Americans to use pre-tax dollars from HSAs and FSAs on gym memberships, youth sports, and fitness equipment.

We cover:

• What was discussed in D.C.
• Where the PHIT Act stands now
• How fitness is being positioned in the healthcare conversation
• What club operators and professionals should know
• What comes next for fitness industry advocacy

Get an insider perspective on how policy and fitness are intersecting in 2025—and why it matters more than ever for industry professionals to stay informed.

🎧 Subscribe for more insights into the business of fitness, wellness trends, and interviews with industry leaders.
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