Welcome to This Week in Fitness by ATFW, where Krissy Vann crunches the latest fitness business headlines in under 5 minutes.

Here’s what’s making news:

🔹 Airbnb Launches Wellness Services
Airbnb expands into fitness and wellness with its new Airbnb Services feature, now available in 260 cities. Users can book yoga, HIIT, massage, and personal training—whether or not they’re staying in an Airbnb.

🔹 iFIT Acquires Reform RX
iFIT enters the Pilates space through the acquisition of connected equipment brand Reform RX, expanding offerings for home and studio markets.

🔹 Planet Fitness Revives Teen Summer Pass
Teens aged 14 to 19 can work out for free all summer long. With more than $300M in waived dues since 2019, Planet Fitness continues its push to engage youth in structured fitness.

🔹 Xponential Fitness CEO to Retire
Mark King announces plans to retire due to health reasons. The company will hold its Analyst & Investor Day at the NYSE on May 29 to outline next steps and growth strategy.

🔹 Anthony Geisler Launches Sequel Brands
The former Xponential CEO returns with a new multi-brand fitness franchise company, including Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and BODY20.

🔹 Apple Music & UMG Introduce Sound Therapy
Apple Music and Universal Music Group partner on a sound wellness collection, featuring brainwave-based adaptations of popular songs from artists like Imagine Dragons and Katy Perry.

Stay fit, stay informed, and keep your fitness business in shape.