In this episode of AMG Academy, host Matt McClure welcomes back Devon Williams, Senior Marketing Manager at AmeriLife Marketing Group, to dive into one of the most powerful growth strategies in the business: building a referral-based insurance practice.

Whether you’re a brand-new agent or an industry veteran, this episode will help you:
✅ Shift from lead-dependence to client-driven referrals
✅ Build lasting trust and credibility from the first appointment
✅ Ask for referrals without sounding pushy
✅ Keep client relationships alive—even after the sale
✅ Stay organized without complicated CRMs
✅ Leverage personal branding and social media for growth
✅ Create repeatable systems that generate new business year-round

Devon also shares a powerful real-life example of an agent who built an entire business and nonprofit ecosystem around referrals—and how you can start doing the same today.

Agents: What’s working for your referral strategy? Join the conversation and let us know!

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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In this episode of AMG Academy, Matt McClure is joined by AMG marketers Jonathon Higgins and Tyler Heckman to unpack the biggest trends reshaping the landscape for independent agents—from carrier exits to rising claims, birthday rule state expansions, and the explosive growth of C-SNP and D-SNP plans.

Listen in to discover:

• What Allstate’s exit means for the future of Med Supp
• Why birthday rule states are changing how agents retain clients
• The rise of chronic condition plans and how to capitalize on it
• Smart cross-selling strategies using hospital indemnity
• Why staying connected to your marketing partner is a must

If you're an agent wondering how to stay profitable and proactive in this shifting environment, this episode gives you the clarity and tools to stay ahead.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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Discover how to build a powerful personal brand as an independent insurance agent in 2025. In this episode of AMG Academy, host Matt McClure welcomes AmeriLife's Devon Williams and Amber Allen (Bubp) for a deep dive into cost-effective marketing strategies, customer retention tools like hospital indemnity and living benefits, and why authenticity and consistency matter more than carrier logos. Whether you specialize in Medicare, life, or ACA, this episode is packed with practical advice to help you attract more clients and grow faster.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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Many agents focus solely on Medicare Advantage or life insurance, but they’re missing out on a key opportunity: ancillary products. In this episode, Matt McClure and Barry Hensley dive into the power of hospital indemnity, final expense, and Medicare supplements. Learn how these products fill crucial gaps in coverage, why they’re an easy add-on for clients, and how they can provide agents with year-round income.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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Thinking bigger? In this episode, Matt McClure and AmeriLife Marketing Group’s Kyle England share expert insights on how to expand your book of business, build strong client relationships, and use marketing to accelerate your growth as a life and health insurance agent.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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Whether your clients value lower premiums or fewer out-of-pocket costs, knowing the difference between Plan G and Plan N is essential. On this episode, Matt is joined by Senior Marketer Shelby Vail. Shelby breaks it all down, giving you the knowledge you need to confidently help clients make informed Medicare decisions.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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In this episode, host Matt McClure speaks with AMG Senior Marketing Director Melissa Figueroa about how cross-selling can help take your practice to the next level. Discover why offering a comprehensive range of solutions not only increases retention and referrals but also ensures you're addressing your clients' full spectrum of needs. From identifying cross-selling opportunities to building trust and delivering value, we share actionable tips and strategies to help you stand out in a competitive market while prioritizing what's best for your clients.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

Watch Full Episodes on our YouTube Channel

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