In this episode of AMG Academy, host Matt McClure welcomes back Devon Williams, Senior Marketing Manager at AmeriLife Marketing Group, to dive into one of the most powerful growth strategies in the business: building a referral-based insurance practice.

Whether you’re a brand-new agent or an industry veteran, this episode will help you:
✅ Shift from lead-dependence to client-driven referrals
✅ Build lasting trust and credibility from the first appointment
✅ Ask for referrals without sounding pushy
✅ Keep client relationships alive—even after the sale
✅ Stay organized without complicated CRMs
✅ Leverage personal branding and social media for growth
✅ Create repeatable systems that generate new business year-round

Devon also shares a powerful real-life example of an agent who built an entire business and nonprofit ecosystem around referrals—and how you can start doing the same today.

Agents: What’s working for your referral strategy? Join the conversation and let us know!

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

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In this episode of AMG Academy, Matt McClure is joined by AMG marketers Jonathon Higgins and Tyler Heckman to unpack the biggest trends reshaping the landscape for independent agents—from carrier exits to rising claims, birthday rule state expansions, and the explosive growth of C-SNP and D-SNP plans.

Listen in to discover:

• What Allstate’s exit means for the future of Med Supp
• Why birthday rule states are changing how agents retain clients
• The rise of chronic condition plans and how to capitalize on it
• Smart cross-selling strategies using hospital indemnity
• Why staying connected to your marketing partner is a must

If you're an agent wondering how to stay profitable and proactive in this shifting environment, this episode gives you the clarity and tools to stay ahead.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

Watch Full Episodes on our YouTube Channel

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Discover how to build a powerful personal brand as an independent insurance agent in 2025. In this episode of AMG Academy, host Matt McClure welcomes AmeriLife's Devon Williams and Amber Allen (Bubp) for a deep dive into cost-effective marketing strategies, customer retention tools like hospital indemnity and living benefits, and why authenticity and consistency matter more than carrier logos. Whether you specialize in Medicare, life, or ACA, this episode is packed with practical advice to help you attract more clients and grow faster.

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To Learn More and Contact Us: AmeriLifeMarketingGroup.com

Watch Full Episodes on our YouTube Channel

Follow Us on Facebook