What if your brand could command attention like a Hollywood blockbuster? In this unforgettable episode of the 7-Figure Leap Podcast, host Dustin Riechmann sits down with award-winning storyteller and creative visionary Greg Logan, founder of Narrativity. Greg shares how decades of success in global advertising, reality TV, and filmmaking shaped his unique system for brand storytelling—now used by giants like Google, Adobe, and Virgin. More than a conversation about marketing, this episode is a masterclass in emotional resonance, brand clarity, and creating a quest that your audience needs to see fulfilled. From breaking down “the how” behind storytelling to co-creating a magnetic brand narrative with Dustin live on-air, Greg reveals how to make entrepreneurs “the marketing” and expose them to a world that wants them. This episode will transform the way you think about business storytelling forever.

Chapters:

• 00:00:00 - Your Brand’s Quest Begins
• 00:00:42 - Meet Greg Logan: Storytelling Visionary
• 00:01:29 - From Global Ads to Emotional Narratives
• 00:02:53 - Turning Reality TV into Brand Gold
• 00:05:15 - Hollywood Secrets for Business Growth
• 00:08:08 - Narrativity: Storytelling That Sells
• 00:12:12 - Behind the Scenes of Greg’s 4-Day Process
• 00:16:10 - Co-Creation: The Fastest Way to Clarity
• 00:20:41 - Why I Wrote “Creating a Blockbuster Brand”
• 00:22:51 - Website Launch & Irresistible Pre-Order Bonuses
• 00:23:35 - Domain Names That Win Hearts & Minds
• 00:25:07 - Helping Dustin Craft His Business Quest
• 00:27:10 - Why Your Business Needs a Quest
• 00:29:00 - Unlocking the Value You Actually Deliver
• 00:32:08 - Writing a Quest Statement That Converts
• 00:37:44 - Scaling Your Message Without Losing Soul
• 00:40:42 - Final Takeaways & How to Get the Book

Links and Resources

• Narrativity
• Creating a Blockbuster Brand
• Greg Logan on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin sits down with Yoav Gilad—CEO and Co-Founder of Green Block Inc.—to explore how failure, curiosity, and strategic networking launched an unintentional but thriving career in private real estate lending. From a single house flip to managing hundreds of successful loans, Yoav shares how one defaulted deal became his greatest business teacher. You’ll hear how Yoav bootstrapped Green Block Inc., how he learned the value of protecting your downside, and why tapping into trusted networks (like Front Row Dads) can fast-track your entrepreneurial evolution. This is a must-listen for anyone thinking about pivoting industries, starting a lending business, or wanting real talk on the realities of risk, growth, and resilience.

Chapters:

• 00:00:00 - Kicking Off with Hard-Won Real Estate Wisdom
• 00:01:01 - Welcome to the 7-Figure Leap Journey
• 00:01:34 - Meet Yoav Gilad: From Designing Cars to Funding Dreams
• 00:04:58 - Why the Right People Change Everything
• 00:06:38 - Lending 101: What They Don’t Teach You at the Bank
• 00:12:33 - How Exclusive Networks Built My Business
• 00:18:40 - When Everything Went Wrong (and Why It Was Worth It)
• 00:31:10 - Parting Wisdom & Where to Find Yoav

Links and Resources:

• Green Block Inc
• Yoav Gilad on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes trust strategist Natalie Oldfield, President of Success Through Trust and author of Trusted. Natalie unpacks how trust can be measured, scaled, and embedded into your business model using her Trust Building System™ and Client Trust Index. Whether you're looking to improve customer experience, enhance team engagement, or increase conversions, this episode will equip you with practical strategies rooted in empathy, data, and human connection.

Chapters:

• 00:00:00 - Why Trust Is the Hidden Engine of Growth
• 00:00:53 - Meet Natalie Oldfield: The Authority on Business Trust
• 00:01:38 - From Science to Strategy: Natalie's Journey into Trust Leadership
• 00:03:55 - How Trust Transforms Sales, Retention & Team Morale
• 00:07:01 - Introducing the Game-Changer: The Client Trust Index
• 00:10:17 - Trust in Action: What It Looks Like in High-Growth Businesses
• 00:15:52 - Making Trust Measurable, Visible, and Profitable
• 00:21:22 - Trust Isn’t a Trait—It’s a Learnable Business Skill
• 00:22:04 - From Skeptic to Champion: How “Andrew” Tripled Conversions
• 00:25:23 - The Core Pillars of the Trust Mastery Program
• 00:29:14 - The Ripple Effect of Trust on Life and Leadership
• 00:31:44 - Trust Equity: The Most Overlooked Business Metric
• 00:32:42 - Three Ways to Build Trust Fast—Starting Today
• 00:35:26 - Your Next Step to Becoming a Trusted Authority

Links and Resources:

• Success Through Trust Website
• Trusted: The Proven Path To Customer Loyalty And Business Growth Book
• Natalie on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!