In this episode Sam is diving into marketing plans, even the ones scribbled on the back of a napkin.

Because here’s the truth: any plan, no matter how simple or messy, is better than no plan at all.

Why does it matter?

A marketing plan gives you direction and focus. It stops you from spinning your wheels, guessing what to do next, or feeling overwhelmed by all the marketing options out there. The golden rule? Done is better than perfect.

Start where you are, with whatever you have, a napkin, a note on your phone, or a quick sketch on paper.

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Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

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SHOW NOTES

Marketing Plan Templates and Tools

Business Victoria Marketing Plan Template – A free, detailed Word template to help you create and update your marketing plan step-by-step

DIY Digital Marketing Plan Template – A practical 5-page template designed for Australian small businesses, including goal setting and financial basics

The Marketing Planner – An intuitive tool to organise your marketing goals and projects throughout the year

ClickUp – A cloud-based project management tool ideal for planning and tracking marketing tasks.

Additional Resources – Check local government and business advisory sites for workshops and support tailored to Victorian small businesses.

www.samhicks.com.au - Looking for a no-fuss one-page plan? Check out the art of crafting one.