Novedades

Discover the fundamentals and practical applications of microeconomics with this comprehensive and accessible book. This is an essential guide for students, professionals, and enthusiasts who want to understand economic agents' behavior, price formation, and market dynamics.

Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book “What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and ...

Découvrez les fondements et les applications pratiques de la microéconomie avec cet ouvrage complet et accessible. Ce livre est un guide essentiel pour les étudiants, les professionnels et les passionnés souhaitant comprendre le comportement des agents économiques, la formation des prix et la dynamique des marchés.