Discover the fundamentals and practical applications of microeconomics with this comprehensive and accessible book. This is an essential guide for students, professionals, and enthusiasts who want to understand economic agents' behavior, price formation, and market dynamics.

The book covers basic concepts, such as consumer theory and firm theory, as well as advanced topics, including market structures, market failures, and behavioral economics. With clear language and practical examples, the content explores key themes such as:

• Supply and demand: Understand how market forces determine prices and quantities.
• Elasticities: Learn to measure the sensitivity of demand and supply to changes in prices and income.
• Perfect competition, monopoly, and oligopoly: Analyze different market structures and their impacts on the economy.
• Market failures: Explore externalities, public goods, and asymmetric information.
• Contemporary applications: See how microeconomics explains current phenomena, such as digital economy, environmental regulation, and public policies.

This book is the definitive resource for those seeking to master the principles and applications of microeconomics in the real world. Ideal for undergraduate and graduate courses in economics, business administration, and related fields, it is also a valuable tool for professionals looking to deepen their knowledge in economic analysis.