Novedades

In this episode, Shelby dives deep into one of the most common struggles new nurse coaches face: the fixer reflex. As nurses, we're trained to assess, intervene, and help—but in coaching, that instinct to rescue can actually hinder transformation.Shelby explores:Why fixing your clients does more harm than goodHow giving advice too soon steals their breakthroughThe subtle (and selfish) ways fixing helps you feel better, not them3 practical tools to coach powerfully without solving their problemsWith stories, real-life examples, and Shelby’s signature blend of truth and heart, this episode ...

Episode Summary: Most cybersecurity vendors lead with fear, gate their best features, and hide behind complexity. Bitwarden did the opposite and still won. In this episode, Gianna and Maria sit down with Gary Orenstein, the Chief Customer Officer at Bitwarden, to break down how an open-source password manager with a “free forever” product became a trusted global brand across consumers and enterprises. No gimmicks. No fear-mongering. Just a strategy built on transparency, trust, and a product that actually works. You’ll hear: Why giving your product away can actually drive enterprise ...

Unlock the Future of Wealth—Powered by AI. In AI Cash Empire 2025, discover how ordinary people are using artificial intelligence to make extraordinary income—without tech skills, big budgets, or burnout. Whether you're a total beginner or seasoned entrepreneur, this audiobook gives you the step-by-step blueprint to launch, automate, and scale profitable AI-powered income streams from anywhere.

That's the question every sales leader, CEO, and HR department is wrestling with as AI tools flood the market with promises to automate everything from prospecting to closing deals. Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type "Dear Valued Customer." If you're losing sleep over this, take a deep breath. The fear is real, but it's also completely misplaced. Here's the brutal truth: AI isn't going to replace you. But salespeople who understand how to leverage AI absolutely will replace those...

In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you’re tired of chasing customers and want to flip the script, this episode is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Building auction catalogs and inventory management can be time consuming and labor intensive, not to mention the associated cost. We are joined in the auction studio by Jeff Leffel and Bert Kaplan of Listernaut, an emerging and novel company that has built impressive software which uses artificial intelligence (AI) to adequately identify items photographed and write a heading & description for them. This technology is quickly becoming an important software platform that auction companies are finding success with. We discuss how they got started, where they are at today and most ...

Sarah Robbins is a former kindergarten teacher who became one of the most legendary figures in network marketing.She built one of the fastest-growing sales forces in the industry, generating over $2 billion in sales in under five years—with no prior network marketing experience.This interview took me 12 years to get... but it was so worth it!Listen to it and you'll know why it took so long and the journey to get Sarah onto MLM Nation's podcast.If you've never heard of Sarah Robbins, she is the founder of The Multiply Method™ which is a proven system that helped her team create the largest ...

Are today's most advanced AI models really capable of “thinking”? Or are we simply projecting human-like reasoning onto machines that are fundamentally limited in how they solve complex problems? In this episode of the Professor Insight Podcast, we dive into a provocative new paper from Apple titled The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models. It explores how some of the most powerful reasoning models — like Claude 3.7 Sonnet Thinking, Gemini Thinking, and OpenAI's o1 and o3 — struggle when problems get even modestly more complex. The ...

Unlock the Power of Email If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list. Think email doesn't work anymore? Here are 5 myths stopping you from building and monetizing a list that works for you 24/7: 1. "I need thousands of subscribers." A few hundred engaged people can outperform 10,000 cold leads. 2. "Emails annoy people." Not when they're helpful, fun, and relevant.

If you’ve ever felt like the system wasn’t built for you… If you’ve always known you were meant to build something bigger… If you’re ready to stop playing small and start living life on your terms… This book is your blueprint. No theory. No fluff. No recycled Instagram advice. Just a street-smart, battle-tested playbook forged from four decades of real-world experience by entrepreneur, author, and contrarian millionaire, me, Andrew Wood. You won’t find feel-good clichés here. You will find unfiltered truth, practical tactics, and hundreds of real-life lessons from the ...

Unlock the tools, strategies, and mindset you need to thrive in the digital world with three exceptional books in one. Whether you're starting from scratch or looking to scale, this all-in-one resource delivers the most up-to-date techniques in AI marketing, digital strategy, and social media monetization.

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

With some high-profile CEOs demanding workers return to the office five days a week, and others touting the benefits of fully remote work, many companies compromised and ended up somewhere in the middle. But that hybrid compromise can often bring the worst of both worlds. Wharton professor Peter Cappelli and senior HR strategist Ranya Nehmeh have looked deeply at what is going wrong with hybrid - and how leaders can make it right. They explain practical ways to improve meetings, build culture, and inspire commitment from employees in a hybrid model, which is most likely here to stay. Cappelli ...

What if your book could succeed without wasting months on social media or thousands on ads? Smart Book Launch is the clear, practical roadmap every nonfiction author needs to turn their message into real book sales — even without a big platform. Whether you’re self-published, traditionally published, or somewhere in between, this guide walks you step by step through what actually works in today’s noisy publishing world. You’ll learn how to build momentum before your launch, sell with confidence even if you’re starting from scratch, and keep sales coming in long after your book goes live.

Get ready for an exhilarating ride to business growth! The Consistency Code is a groundbreaking book that shows what the tried-and-true process of marketing and measurement can do for your business. The key is to crack the code of consistency! As Mark's literary debut, he lays out the very strategies he has implemented in his own businesses over the last three decades. He uses the act of simply breaking down the intricate world of marketing in an easy to follow guide that you yourself can implement in to your daily operations.

Authors: Brandon Barnum & Verl Workman Publisher: Expertise Publishing Unlock the Power of Referrals to Build a Thriving Real Estate Business! In Raving Referrals for Real Estate Agents, industry experts Brandon Barnum and Verl Workman share a proven, step-by-step system to help real estate professionals generate a consistent stream of high-quality referrals. Packed with practical strategies, scripts, and tools, this book equips agents, brokers, and team leaders with the knowledge to attract ideal clients, close more deals, and increase profitability—without relying on costly marketing or...

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

Visual Impact is the ultimate crash course for marketers, small business owners, and content creators who want to create high-performing visuals—without being a designer. Forget complex design theory or expensive tools. This practical, beginner-friendly guide walks you through everything you need to know to craft attention-grabbing, scroll-stopping, and conversion-driving visuals for social media, ads, websites, and beyond.