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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Do you ever notice how some people obsess over things, gossip about others, or recycle old ideas? Why is it that true innovators think differently? Dan Sullivan and Jeffrey Madoff break down the four levels of thinking and explain why thinking about your thinking fuels creativity, collaboration, and breakthroughs. Show Notes: Most people spend their lives fixated on things, people, or others’ ideas, but true innovators think about how they think. People who think about their thinking are looking for other people who are doing the same thing. The highest level of thinking isn’t ...

Are your subconscious beliefs sabotaging your success? Feel stuck no matter how hard you work?In this episode of The Business Ownership Podcast I interviewed Judy Kane. Judy Kane, author of "Your4Truths: How Beliefs Impact Your Life," is a transformative coach dedicated to helping individuals get past barriers that are keeping them stuck or causing them discomfort. She helps people change the limiting, subconscious beliefs that are holding them back. Through speaking engagements, workshops, and individual client work, Judy empowers others to achieve their goals.Are you unknowingly working ...

Send us a textDarcy Sullivan breaks down the complex world of SEO with her unique "Oreo cookie" analogy, explaining how on-page actions, off-page actions, and the "sweet stuff" in the middle combine to help businesses become findable online. She shares practical advice for creating effective websites that convert visitors into customers.• SEO (Search Engine Optimization) is positioning your brand to be findable online when people search for your products or services• The "Oreo cookie" approach to SEO includes on-page actions, off-page actions, and the strategic elements that connect them...

Unlock the power of keyword research to improve search rankings and drive traffic! Learn how interactive web design services enhance user experience and explore technical SEO strategies for better optimization. Tune in for expert tips to refine your keyword strategy!

In today’s enlightening conversation, host Vicki Chisholm sits down with the inspiring Cheryl White—a nurse-turned-multimillion-pound franchise owner and sought-after franchise consultant. Cheryl shares her incredible journey from the world of nursing to building Apollo Care, a thriving home care business that expanded rapidly and led her into the world of franchising. You’ll hear how Cheryl created a business aligned with her values and family needs, the challenges she overcame (including her consultant going bankrupt mid-process!), and what it really takes to build a scalable, ...

O UniodontoCast é o podcast oficial da Uniodonto Campinas — um espaço criado para informar, inspirar e conectar não apenas os cooperados, mas também cirurgiões-dentistas em geral, gestores de clínicas e profissionais de saúde bucal interessados em inovação, boas práticas e gestão odontológica.Aqui, você encontra conteúdos relevantes sobre o universo da odontologia e saúde suplementar, com episódios que abordam gestão de consultórios, tendências do setor, entrevistas com especialistas, dicas clínicas, atualizações regulatórias e as principais novidades da Uniodonto ...

Bienvenue dans STRATEGIE ZEN, le podcast ZEN CONSULTING dédié aux professionnels du bien-être, de l’hôtellerie et des spas qui veulent booster leur expérience client et leur rentabilité. Nous vous partageons des stratégies concrètes, des conseils actionnables et des clés pour transformer et faire évoluer vos leviers stratégiques.

O podcast da Fito sobre como marcas fazem para impactar a experiência de seus negócios.

Marketing Mischief & Mayhem is where the sharpest minds in tech marketing reveal the bold strategies and creative risks driving growth in complex categories. From cybersecurity to SaaS, we unpack how brand leaders break through the noise—and what it really takes to make modern marketing work.

Podcasten fürs Business ist der Podcast für alle, die ihr Marketing in Zeiten von KI & Content-Überflutung menschlicher, klarer und wirksamer machen wollen. Statt Likes zu jagen, lernst du bei uns, wie du mit deiner Stimme Vertrauen weckst und aus stillen Hörern echte Wunschkunden machst. Julia & Chris nehmen dich mit hinter die Kulissen des Podcastens. Klar, ehrlich, ohne Firlefanz. Dafür mit allem, was du brauchst, um hörbar sichtbar zu werden.

Podiau, le tremplin des auteurs auto-édités et jeunes talents ! Inspiré par un guide « Et si l’audio était la clé de votre succès littéraire ? », ce podcast partage extraits audio, interviews d’auteurs and conseils pros en marketing/édition/IA... LA Mission ? amplifier, booster votre portée et ventes via la narration audio 🎙️. Questionnez-vous sur l'évolution de l'audio dans l'édition. Plongez dans l’audio, lancez-vous and faites vibrer vos lecteurs ✨ ! Podiau, donne une voix vibrante aux indépendants mais pas que... Animé par Maud, autrice, audio-lectrice ...

A sonic Branding Podcast

This Meeting Could've Been a Podcast drops you smack dab in the middle of the closed-door sessions where Jess Cook (Head of Marketing) and Joshua Perk (CEO) are working to turn their company, Vector, into B2B marketing’s next big thing. In each episode, they tackle a real, strategic decision together—"Should we hire an agency?", "Should we push free trials or demos?", "What are we going to do with all the swag Josh bought?!"—dishing out pros, cons, knowns, unknowns, wins, challenges, and stories along the way. Come for the big picture strategy and day-to-day tactics, stay for the jokes ...

Du bist selbstständig, Gründer:in oder Unternehmer:in und fragst dich, wie du mit deinen Marketingbotschaften wirklich auffällst und dich von der Masse abhebst? Dann bist du hier genau richtig! In „Crack the Nut“ knackst du die harten Nüsse des Marketings: ✅ Wie du deine Zielgruppe wirklich verstehst ✅ Wie du emotionales Marketing entwickelst, das berührt ✅ Warum spitze Positionierung der Schlüssel zu mehr Sichtbarkeit ist ✅Wie du mit authentischen Botschaften Vertrauen aufbaust 💡Egal wo du gerade stehst, dieser Podcast hilft dir, Marketing zu machen, das ins Herz trifft.

B2B Growth in Motion is the podcast for B2B marketing professionals looking to turn video content into a revenue-driving asset.Hosted by Corey Behrens, founder of Simplistic Views, this show explores how modern B2B brands use video, storytelling, and media to drive growth, align with sales, and stand out in crowded markets.Each episode features candid conversations with CMOs, marketing leaders, and creative thinkers across industries — unpacking the strategies, tools, and mindsets behind high-impact content that converts.Whether you're leading a marketing team or building a brand, this show ...