Jess comes in hot, asking for an agency budget within her first two weeks at Vector. Josh is skeptical, cuz CEO. But there's a method to her madness—when you're building a category, you need reinforcements.

Get to the good stuff:

[00:00] Jess pitches the idea of hiring an agency and why it was on her mind from day one.

[03:50] Jess explains how organic content agency, ércule, helps Vector earn top billing in SERPs and credibility in large language models.

[05:30] Josh shares how Vector gained major SEO and GEO traction in just one month with organic content.

[9:35] Why it’s crucial to feel market pull before bringing on marketing (let alone an agency). And why Vector piggybacked its positioning off of a well-known marketing term.

[14:27] Things get weird when Jess and Josh share uplifting affirmations for marketers.

[14:59] Jess spills the tea on the red flags that signal a bad agency relationship.

[21:55] Jess shares how Vector is experimenting with programmatic SEO.

[24:53] Josh learns live what ChatGPT really thinks about Vector. Jess explains their strategy of documenting what all the LLMs say about them, so they can measure improvement over time.

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed at the Sweet Fish Creator House in Orlando, FL.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.

Head of Marketing Jess Cook, and CEO Joshua Perk let you eavesdrop on their one-on-ones to hear how they're building Vector into a standout brand and must-have tool for B2B marketers.

Come for the big-picture strategy and day-to-day tactics.
Stay for the jokes that make HR nervous.

This Meeting Could've Been a Podcast drops May 21st on YouTube and all major podcast platforms.